# Roger’s Law of New Product Introduction

Posted by Roger Cicala

For several years now, my occupation has been to basically read everything written about new equipment. In order to help everyone save time, and to save the Internet millions of electrons, I have developed a concise method to summarize all such discussions for all newly introduced imaging equipment.

I modestly call this Roger’s Law of New Product Introduction and have summarized it in the graph below. You will notice there are two possible paths a new product may follow. To date, these two paths accurately describe every introduced product.

The laws of Quantum Commentary demonstrate that is possible that a product follows both paths simultaneously – for example a new Canon camera may follow path A on a Canon board, while following path B on a Nikon board. I suggest we refer to this as The Fanboy Uncertainty Principle.

In theory, there is at least a third possible path, where a new product is perceived logically from the moment of its introduction. However, that path can be demonstrated mathematically to exist only in higher order dimensions and therefore remains invisible in the three-dimensional world of photography forums.

It is possible that other paths exist, but I leave descriptions of these to persons more versed in theoretical mathematics than I. We do, of course, welcome such theoretical contributions in the comments section.

While the implications of this work remain largely theoretical, it does have some practical purpose. Now you can simply copy this graph, mark it with an arrow and the statement * You are here, *and post it instead of having to write paragraphs of verbiage.

Lensrentals.com

January, 2013