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Category Archives: Roger’s Ramblings

The Bad Photography Marketing Awards for 2012

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There’s an old saying among lawyers, in many variations, but all are similar to this: “If you have the facts, pound home the facts. If you have the law, pound home the law. If you have neither, pound on the table.” For photography, I would assume it would go something like this: “If you have [...]

A Tilted Element Demonstration

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One thing we preach here a lot is that just because a dropped lens looks fine on the outside doesn’t mean it is fine. The other thing we preach a lot is that a tiny difference in the centering, tilt or placement of a single element can have a dramatic effect on image quality. Aaron made [...]

Is Sony Going to be the Digital Kodak?

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My mind is a strange and dangerous place. I shouldn’t go in there alone after dark. But the other night I was thinking, just me and myself, about all the new camera releases this year. Which has made the biggest impact? Is it the Canon 5D III with that world-class autofocus system? The Olympus OM-D [...]

Roger Gets a New Job

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Long ago in a lifetime far away, I discovered photography. I loved it. I mean, I really, really loved it. Not just learning how to make photographs. I loved learning how the camera and lenses made those photographs. I loved learning about the major and minor differences various lenses had. I spent every free moment [...]

Hammerforum.com

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With the recent camera releases (or maybe Spring fever) I’ve been rather amazed watching various photography forums have major melt downs during the last few weeks. I said something about cameras and lenses just being tools, not life and death, and got immediately annihilated. They aren’t just tools, I was told, they are the means [...]

What I Did Over Winter Vacation

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The vast majority of my blog posts are about things other than Lensrentals, but a couple of times a year I put out an update about the things we’re doing in-house. Those who like a ‘behind the scenes’ look usually enjoy finding out, well, what we’re doing behind the scenes. This year, since most of our [...]

Say Whhaaat?

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Camera and lens manufacturers employ teams of professionals to write their copy, and others to edit it dozens of times. At least you would think they did. But what they actually publish is often a combination of market-speak, outright lies, and sometimes just oddly puzzling (and often funny) gibberish. Here’s a few claims that I’ve run [...]

A Bit of 3250mm Fun

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It’s winter. It’s slow. We get bored. We have lots of stuff to play with. Too much stuff and too much time leads to all kinds of trouble. I mean experimenting to find combinations of equipment that might benefit our customers. So anyway, Joey decided it would be a superb idea to take a tiny [...]