Equipment
Finding affordable lenses in the photography marketplace has become more and more of a challenge over the last few years. Where a $2,000 price tag was once considered expensive, has now become normalized. There are plenty of lists online recommending expensive lenses, heck, we posted our list of the most expensive lenses just a few […]
Equipment
When you start your photo or video career, you’ll likely find several lists containing the best bargain lenses available for your interested style. These lenses often include the nifty 50, cheap but sharp zoom lenses, and various other lenses that are considered staples within their focal length. But what about expensive lenses? Sure, all quality […]
Geek Articles
For many years, photographers have had focus-stacking programs like Helicon Focus and Zerene Stacker. You can now get the capability in some general-purpose image editors like Lightroom and Capture One Pro. Focus stacking software takes as input a series of images of the same subject with the focal plane in a different place in each […]
Equipment
Recently, my team and I got a proposal to make a music video for an alternative rock band. Their pitch boiled down to essentially “a throwback to 70’s/80’s horror movies, but with modern production values.” We went back and forth on a few ideas regarding aspect ratios, cameras, lenses, camera movement, and lighting. After deliberating, […]
Equipment
Each year, we go back through our data of rentals, and present to you which products are the most rented gear for that year. To us, it feels like a good judgment of the industry, as we’re one of the world’s largest rental houses for lenses and cameras. Parsing this data, and comparing it to […]
