Geek Articles
For many years, photographers have had focus-stacking programs like Helicon Focus and Zerene Stacker. You can now get the capability in some general-purpose image editors like Lightroom and Capture One Pro. Focus stacking software takes as input a series of images of the same subject with the focal plane in a different place in each […]
Equipment
Recently, my team and I got a proposal to make a music video for an alternative rock band. Their pitch boiled down to essentially “a throwback to 70’s/80’s horror movies, but with modern production values.” We went back and forth on a few ideas regarding aspect ratios, cameras, lenses, camera movement, and lighting. After deliberating, […]
Equipment
Each year, we go back through our data of rentals, and present to you which products are the most rented gear for that year. To us, it feels like a good judgment of the industry, as we’re one of the world’s largest rental houses for lenses and cameras. Parsing this data, and comparing it to […]
Lenses and Optics
We have a lot of gear in our inventory, which means we also have a lot of broken gear in the middle of repairs. When it comes to lenses, one thing we see a lot in the repair department is front element scratches. And that makes sense, when a lens is mounted, it’s the single […]
Equipment
Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]
