Category: New Items
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The Biggest Releases in Photo and Video for Spring 2025
Many big announcements in the photography and videography scene happen in the spring. With WPPI for the photo world and NAB for the video world, most brands schedule their big releases around these trade shows. We were back in attendance at both NAB and WPPI this year and were grateful to meet so…
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The Biggest Photo & Video Product Announcements for 2024 (So Far)
We’re now past the halfway point of the year, and it has been a big year for gear releases in both the photography and videography markets. And so, we thought it was worth spending some time, looking at the latest announcements and releases, and highlighting some of the new products that we’re both…
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A Technical Look at the Hasselblad XCD 135mm f/2.8
The Hasselblad XCD 135/2.8 is one of the first batch of lenses for the Hasselblad X1D and X2D (X mount) cameras. It is usually sold bundled with a matched 1.7x teleconverter (TC) and a tripod collar that attaches to the TC. Except for the focusing ring, the lens is completely devoid of controls –…
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First Impressions With the Hasselblad CFV 100C
Hasselblad has certainly put its name in the ranks of legacy cameras – with over 180 years in the field of photography. From their work in manufacturing surveillance cameras during World War II, to their time on board the Apollo 8 – Hasselblad has found themselves at many of the significant moments…
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The Ten Biggest Announcements at NAB 2024
The National Association of Broadcasters show (commonly called NAB) is a bit like an annual Christmas for cinematographers and videographers. As one of the largest trade shows in the world, NAB is where all the major manufacturers meet and show off their latest products and technological…
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First Impressions With the Apple Vision Pro
As the co-founder of a medtech that utilizes mixed reality and artificial intelligence to improve surgery, I have been extremely passionate about head-mounted displays since the release of the Oculus Dev Kit 1 back in 2013. I would carry around my laptop and the clunky first-generation Oculus…
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Best New Video and Photo Products of 2023
Each year. we page through many Excel sheets and analytics to bring you the most popular rentals for the calendar year. If you missed last week’s post, we went over all of the most popular products for 2023 – and this week, we will focus our attention on new products, and ask the staff at…
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Biggest Photo & Video Announcements for Late 2023
This fall has had some spectacular announcements in the photography and videography world, with near gear pushing the bounds and making productions easier than ever. And while we plan on carrying all of these big announcements, it’s not always viable that we write long reviews of each product…
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First Impressions with the Nikon Z8
As the transition to mirrorless cameras has happened for all brands, it’s been perhaps the slowest for Nikon in particular. But Nikon recently made some big pushes in the mirrorless department, with its new Plena lenses and the new Nikon Z8. While the Plena lens is still rolling out, we have gotten…
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The Biggest Product Announcements at NAB 2023
The National Association of Broadcasters (NAB) is one of the most important events in the media industry, bringing together professionals and companies within the videography and broadcasting industry from all over the world. The event is known for its exciting product announcements, where…
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Staff Picks of the Best New Photo and Video Products of 2022
Earlier this week, we published the top rentals for 2022. There were plenty of surprises on the list, especially when we started to dig further down in the analytics and numbers, but the Canon EOS R5 reigned supreme as our most rented piece of gear for 2022. In fact, all of the gear on the top 20…
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Why You Need to Consider Parabolic Reflectors in Your Work
I love using studio strobes in my photography work. The flexibility and control it gives me far outweigh any of the benefits I’ve found with natural light. However, fundamentally, strobes are designed to mimic sunlight, and modifiers are designed to mimic the weather conditions included in…
