We no longer offer this Sony Alpha A77 as a rental item. However, as of December 2016, you can find potential alternatives on the left-hand side of this page (see Recommended section).
APS-C Sensor
Sony Alpha Mount
OLED Viewfinder
The new Sony A77 is a semi-pro DSLR with 2nd generation translucent mirror technology. It features a 24.3Mp APS-C sensor for high-resolution images with up to 12 frames per second continuous mode for sports photography, as well as full-time phase-detection AF to keep up with your subject. Like previous Sony SLT-cameras, the A77 features an electronic viewfinder. This one has the 2359K OLED Viewfinder for full-time live view. There’s also a 3" 921k articulating LCD that can be used to compose images.
The A77 has an ISO range of 100-16,000 (expanded to 50 and 25,600). Much like other semi-pro DSLRs, the A77 features a top-mounted LCD for easy viewing settings, as well as a built-in flash (GN12) for easy fill. Carried on from previous Sony camera models, the A77 has auto HDR and sweep panorama built-in to the camera, along with SteadyShot inside. Rather than fooling with an external accessory, the A77 offers built-in GPS features, which is a welcome feature.
It doesn’t stop with still imaging. The A77 also offers HD video capabilities. Thanks to its AVCHD 2.0 format, you can record full 1080 at 60p, 60i, and 24p. Full-manual controls are available when using manual focus, while AF is available with AE-lock. It has HDMI output for HD viewing, as well as 1 SD and 1 MS-Duo slot for more storage capabilities.
Please note: While traditional SLR mirrors are extremely sensitive, think of the Sony translucent mirror as a super-duper extremely sensitive dust magnet. If it is touched with anything, it will scratch. Since we send the sensor and mirror clean, we suggest you ensure the lens you are about to mount is clean, then take the cap off the camera and quickly mount said lens. This will minimize the dust that enters the mirror box.