Category Things to Know When Transitioning to Sony Mirrorless Camera Systems | Lensrentals Blog

Equipment

Things to Know When Transitioning to Sony Mirrorless Camera Systems

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There is no doubt that Sony has made some massive changes over the last few years in the photography industry. What was once a brand that many laughed at, has now become the leading sensor manufacturer and most exciting camera manufacturer in the digital era. So I wanted to take a moment and give you […]

Color Bit Depth Explained

Geek Articles

What is Color Depth and Why Is It Important for Video?

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One of the most common questions I get from video customers is, “What do 10-bit 4:2:2 and 8-bit 4:2:0 actually mean?” The explanation can get pretty technical, so it’s easy to default to the opinion that higher numbers equal better footage. That’s true in a sense, but following that logic leads to another common question: […]

Equipment

The Ultimate 50mm Lens Comparison

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I want to share with you guys a personal lens purchasing journey that I’ve been on for awhile now. My favorite genre of photography is travel photography; I love capturing landscapes, on location portraits, action sports, and general tourist stuff. It’s a very broad topic, and I want my camera gear to be as versatile […]

How To's

How to Get More Out of Your Sports Photography

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Great sports photography is not about recording moments that happen on the field of play, rather great sports photography is a medium that connects the viewer with the athlete and sport in an intimate way not possible in any other way. Most viewers of sports watch the game or an athlete on TV or in […]

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