Equipment
Each year, we comb through our internal data and share some of the insight we’ve seen throughout the calendar year. As a company that rents out tens of thousands of pieces of gear each year, we think we have a pretty good idea of market trends and the most popular products within the fields of […]
Equipment
“You’d be surprised how many people run camera tests with their pets for fun.” Those were the words that broke the ice between me and Panasonic’s Cinema Camera Product Manager for the US, Mitch Gross. I had sheepishly confessed to falling in love with the Panasonic Varicam LT after taking it home to capture slow-motion […]
Equipment
Canon has, at least in recent years, been a bit boring with their product announcements. Whereas Sigma is developing incredible lenses pushing what we once thought was once impossible, and Sony is adding focus points by the hundreds with each new announcement, Canon has just sort of coasted along, adding minor adjustments and tweaks with […]
Equipment
With new products coming into our office all the time, and new products being limited in their releases, it’s always a bit of a scramble in the office to get your hands on the newest products to test. But the rental stars had aligned, and I had a full weekend before the Blackmagic Pocket Cinema Camera […]
Geek Articles
WARNING! THIS IS A GEEK LEVEL III ARTICLE. It’s about testing, not image making. If you’re into geeky testing stuff, you’ll probably find this fascinating. If you’re not into geeky stuff but are into how lenses change over time, you’ll find skimming it worthwhile. If you’re a Fanboy or Fangirl, there’s nothing here for you; there are […]
