Zach Sutton
I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
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Recreating Iconic Lighting Techniques Used in Film
A few weeks ago, we looked at some of the Oscar nominations and the cameras that were used to bring these films to life. While that was an interesting look at some of the gear used to create these films, it’s still just a small fragment of what is needed to make them the best in their class. So I…
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The Cameras Used in this Year’s Oscar Winners
The 98th annual Academy Awards were this past weekend. Highlighting some of this past year’s best in film, we had a lot of really great films for the year, and some of the best cinematography in years. As you may have noticed, I’ve become quite a film and TV buff over the past few years, and have…
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The Three Principles of Lighting for Photo and Video
I’ve used this blog on the regular to talk about the complications of lighting, from lighting breakdowns to advanced lighting techniques used in the studio and on location. Lighting in photography and videography can be a great way to get creative, but there are a few fundamentals that help you…
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Five Photo & Video Things I Hope to See More of in 2026
Last month was definitely a month of reflection. Not just in our personal lives, as we look back on the year and mark our successes and failures, but also on this blog, where we analyzed all our rental and purchase data and shared it with our viewers. January, however, will usually mark the…
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Top Photography and Videography Rentals for 2025
Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful. As the premier rental house in America, this data has significant importance for market trends and where we can expect things to go in the…
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The Best Gifts for the Photographer or Videographer in Your Life
The gift-giving holidays are upon us, so it was fitting to put together a list of our favorite gift ideas for these upcoming holidays. Because if you’re a photographer or videographer, you’ve probably gotten a dozen of those lens-shaped coffee mugs at this point, so let’s make a list of products…
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First Impressions with the Sony FE 100mm f/2.8 Macro GM
I have extensive experience with macro lenses. I’ve owned at least half a dozen of them at this point and have regularly used another half dozen over the last decade or so. My love for macro lenses extends so far that it’s literally the only lens I have for my personal Fuji GFX100S. So, when Sony’s…
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Five Things I’ve Learned While Being on a Commercial Set
Being on a professional photography or videography set for the first time can be an incredibly stressful and enriching experience. But if you’re coming into it for your first (or second) time, it can be a lot leading up to the day. It’s generally a fast-paced environment where everyone is expected…
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How Lighting Affects Your Background
Over the years, I have discussed various lighting setups extensively on this blog. We’ve discussed the fundamentals at length, but I’ve also presented numerous experimental lighting diagrams and breakdowns. However, one thing has always been consistent across all those articles: the focus of the…
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14 Things You Didn’t Know You Could Rent From Us
At Lensrentals.com, we’re known for renting cameras, lenses, and other equipment to photographers and videographers throughout the United States and those traveling worldwide. While much of our bread and butter consists of Sony a7R V camera systems and Canon 24-70mm f/2.8L lenses, we also offer a…
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Gear We Miss: 5 Products That Deserve a Comeback
These past couple of weeks, as we celebrate another Lensrentals.com birthday, we’re taking a few strolls down memory lane. We first discussed the most popular rentals over the past 19 years, then took a closer look at some of the most groundbreaking pieces of gear from that time. But today, we’re…
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Then & Now: A Look At Top Products From Over the Years
As you learned last week through emails and the previous blog post, Lensrentals.com turns 19 years old this month, which is undoubtedly a cause for celebration. What started as Roger renting out his camera lenses to friends has turned into a massive rental house, while still maintaining its family…
