Author First Impressions with the Sony FE 100mm f/2.8 Macro GM | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
By Zach Sutton
I have extensive experience with macro lenses. I’ve owned at least half a dozen of them at this point and have regularly used another half dozen over the last decade or so. My love for macro lenses extends so far that it’s literally the only lens I have for my personal Fuji GFX100S. So, when […]
How To's
By Zach Sutton
Being on a professional photography or videography set for the first time can be an incredibly stressful and enriching experience. But if you’re coming into it for your first (or second) time, it can be a lot leading up to the day. It’s generally a fast-paced environment where everyone is expected to perform at their […]
Equipment
By Zach Sutton
Over the years, I have discussed various lighting setups extensively on this blog. We’ve discussed the fundamentals at length, but I’ve also presented numerous experimental lighting diagrams and breakdowns. However, one thing has always been consistent across all those articles: the focus of the lighting principles is always on the lights used to capture your […]
Equipment
By Zach Sutton
At Lensrentals.com, we’re known for renting cameras, lenses, and other equipment to photographers and videographers throughout the United States and those traveling worldwide. While much of our bread and butter consists of Sony a7R V camera systems and Canon 24-70mm f/2.8L lenses, we also offer a range of other gear that people may not have been aware of, […]
Equipment
By Zach Sutton
These past couple of weeks, as we celebrate another Lensrentals.com birthday, we’re taking a few strolls down memory lane. We first discussed the most popular rentals over the past 19 years, then took a closer look at some of the most groundbreaking pieces of gear from that time. But today, we’re going to hit the […]