I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Geek Articles
When teaching basic lighting principles, I break down how to light a subject into having three basic variables – Intensity of Light, Quality of Light, and Direction of Light. The intensity of light is pretty simple in its execution – how bright or dim your light is. Quality of light refers to whether it’s soft […]
Equipment
A month or so back, I wrote a piece a bit different than what you might usually find on this site – I went through and looked at the Canon R5, Sony Alpha 1, and the FujiFilm GFX 100s to determine what the best camera of 2021 was for me. As a lifelong Canon DSLR […]
Geek Articles
When I learned that Lensrentals.com would start carrying the Profoto Pro-11 and Profoto Pro Heads, I was really excited. Not necessarily because they’re the workhorse standard for large-scale commercial photography, or that Pro-Heads are commonly what I use in my own work, but because of an added variable that many people don’t realize – flash head […]
Photo
When shooting portrait photography, you’re going to inevitably run into a white backdrop in some form or fashion. Whether it’s a roll of seamless paper, a backdrop made from a V-flat, a cyc wall, or even just a white wall, white backdrops are among the most common tools in portrait work. Despite its simple look, […]
Equipment
Though time has felt like it has stopped over the last year, the last few months have given us some pretty exciting photography and videography products to look forward to. Though many of these cameras aren’t readily available, I felt it was something worth discussing regardless; in the effort to find the absolute best camera […]
