I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Lighting
A few weeks ago, we looked at some of the Oscar nominations and the cameras that were used to bring these films to life. While that was an interesting look at some of the gear used to create these films, it’s still just a small fragment of what is needed to make them the best […]
Equipment
The 98th annual Academy Awards were this past weekend. Highlighting some of this past year’s best in film, we had a lot of really great films for the year, and some of the best cinematography in years. As you may have noticed, I’ve become quite a film and TV buff over the past few years, […]
How To's
I’ve used this blog on the regular to talk about the complications of lighting, from lighting breakdowns to advanced lighting techniques used in the studio and on location. Lighting in photography and videography can be a great way to get creative, but there are a few fundamentals that help you better understand how lighting works, […]
Equipment
Last month was definitely a month of reflection. Not just in our personal lives, as we look back on the year and mark our successes and failures, but also on this blog, where we analyzed all our rental and purchase data and shared it with our viewers. January, however, will usually mark the opposite – […]
Other
Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful. As the premier rental house in America, this data has significant importance for market trends and where we can expect things to go in the years to […]
