Author Breaking Down One-Shots in Cinematography | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.

How To's

Breaking Down One-Shots in Cinematography

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The Oner – A cinematographer’s boss fight that really tests one’s ability to choreograph a scene from front to back and expertly flex their skills with a camera. While the Oner (or commonly called a one-shot) was certainly always a novelty, with recent technological advances and current trends in cinematography, the Oner has pushed itself […]

Equipment

Caring for Photography Gear in Changing Climates

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The weather is officially changing for the summer, and there are some important rules to remember when managing your gear during changing climates. Between going from a nicely heated cabin to the wintry outdoors or from a humid area into a dry, air-conditioned house, there are a few critical steps to take to ensure that […]

Other

Can You Differentiate AI Art From Real Photos?

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It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art generation tools will forever concern […]

Equipment

Is Medium Format Worth it?

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With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the […]

Lighting

The Best Lighting Kits You Can Rent for All Budgets

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If you’ve followed this blog for any amount of time, you will probably know by now that I love lighting. Over the last couple of years, I’ve shared dozens of lighting diagrams and spent a lot of time deducing how lighting works. While I discuss many of the nuances and technicalities of lighting, I rarely […]

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