I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
Each year, we take a look at the data and rentals we were able to provide for our customer base and use it to get some perspective on where the industry might be heading. Certainly, this year was a different one, with the pandemic putting many stops to the industry and the jobs available – […]
How To's
In recent weeks, I’ve started posting some fundamental articles on how to use your camera if you’re starting out. In the past couple weeks, we’ve discussed both how aperture affects your images, and how shutter speed changes your images, so today, we’re going to cover the final piece to that equation, with ISO. But as […]
How To's
Last week, I spoke to you about aperture, and how it correlated with the exposure triangle, and how aperture changes your images’ depth of field. That article was just part one of a three-part series that goes over the fundamentals of the exposure triangle, and how each of these settings changes different aspects of your […]
Photo
We cover a lot of things over here on the Lensrentals blog, and most of them teeter on the technically advanced edge of the scale. From measuring the flange distance on cameras down to the fraction of a millimeter to performing light tests to check the accuracy of color shift throughout power ranges, we’ve done […]
Photo
Covid-19 has been a big talking point on this blog lately, and with good reason. Being a company that ships thousands of products all across the United States each week, we must maintain a precautionary approach to how we manage the business. In the past, we’ve talked about cleaning procedures for your gear and shooting […]
