Author » Zach Sutton

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Sony a7R IV Review

Equipment

A Studio Photographer’s Review of the Sony a7R IV

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Since the release of the Sony Alpha series of cameras back in October of 2013, Sony has been on a steady pace to take over the professional camera market. But that steady takeover has come with a lot of releases. Nearly six years later, ten different cameras have been released into the Alpha series. With […]

Profoto Comparison

Equipment

Comparing the Profoto B1X to the Profoto B10 & Profoto B10 Plus

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When Profoto released the Profoto B10 back in September of last year, my initial thought was “Oh okay, that means the Profoto B2‘s are discontinued.” Profoto assured myself and others that they were going to continue support for the Profoto B2 still and that we were wrong. When Profoto announced the Profoto B10+ back in […]

How To Use a Color Checker

Equipment

How to Use an X-Rite ColorChecker to Get Perfect Color

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Often times, we’re digging through our always evolving inventory to find exciting products to talk about and share our experiences with said product. While it’s easy to focus our attention on the latest lens offering from the Sigma Art Series, or something like the RED Ranger, sometimes it’s important to talk about various products that […]

Equipment

Review of the Fuji GFX 50R Medium Format Camera

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There is a divide within the camera manufacturing market. The majority of the users are interested in lighter, sleeker, and smaller camera bodies that don’t make large sacrifices to image quality or the conveniences from luxuries of previous generations. The other side is those of us are okay with a bulky body, just as long […]

Image Stabilization How To What Is

Geek Articles

How Image Stabilization Works In Camera and In Lens

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Image Stabilization comes in a variety of different names and types. Whether it’s called O.I.S. (Optical Image Stabilization), VC (Vibration Compensation), VR (Vibration Reduction), IBIS (In-Body Image Stabilization) or just IS (Image Stabilization), it all foundationally does the same thing – controls the effects of camera shake to produce sharper images. With the recent years, […]

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