I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Lighting
Light painting is a great way to approach photography differently, but it can be a complicated process and requires some trial and error to get it right. When done right, you can really maximize the lighting you’re using or, better yet, add a level of surreal lighting to your images. So, let’s take a look […]
How To's
The Oner – A cinematographer’s boss fight that really tests one’s ability to choreograph a scene from front to back and expertly flex their skills with a camera. While the Oner (or commonly called a one-shot) was certainly always a novelty, with recent technological advances and current trends in cinematography, the Oner has pushed itself […]
Equipment
The weather is officially changing for the summer, and there are some important rules to remember when managing your gear during changing climates. Between going from a nicely heated cabin to the wintry outdoors or from a humid area into a dry, air-conditioned house, there are a few critical steps to take to ensure that […]
Other
It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art generation tools will forever concern […]
Equipment
With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the […]
