Author » Zach Sutton

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
How To Use a Color Checker

Equipment

How to Use an X-Rite ColorChecker to Get Perfect Color

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Often times, we’re digging through our always evolving inventory to find exciting products to talk about and share our experiences with said product. While it’s easy to focus our attention on the latest lens offering from the Sigma Art Series, or something like the RED Ranger, sometimes it’s important to talk about various products that […]

Equipment

Review of the Fuji GFX 50R Medium Format Camera

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There is a divide within the camera manufacturing market. The majority of the users are interested in lighter, sleeker, and smaller camera bodies that don’t make large sacrifices to image quality or the conveniences from luxuries of previous generations. The other side is those of us are okay with a bulky body, just as long […]

Image Stabilization How To What Is

Geek Articles

How Image Stabilization Works In Camera and In Lens

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Image Stabilization comes in a variety of different names and types. Whether it’s called O.I.S. (Optical Image Stabilization), VC (Vibration Compensation), VR (Vibration Reduction), IBIS (In-Body Image Stabilization) or just IS (Image Stabilization), it all foundationally does the same thing – controls the effects of camera shake to produce sharper images. With the recent years, […]

Equipment

The Nikon P1000 is the Most Fun I’ve Had with a New Camera in Years

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With over ten years as a professional photographer, I don’t really get the ‘GAS’ (Gear Acquisition Syndrome) like I used to. I’ve become pretty content with the gear I’ve acquired over the years, and so new purchases have become more about the marginal upgrades and business expense than the excitement waiting for the FedEx delivery […]

Most Popular Photography Products 2018

Equipment

Most Popular Photography and Videography Products of 2018

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Each year, we comb through our internal data and share some of the insight we’ve seen throughout the calendar year. As a company that rents out tens of thousands of pieces of gear each year, we think we have a pretty good idea of market trends and the most popular products within the fields of […]

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