I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
I’ve never really found much use for walkaround cameras. Believe me, I want to love them, but as a commercial photographer, I don’t feel super comfortable carrying my camera around with me – it has always been a tool for the work I produce. As a photographer, I’ve always believed in purposeful shooting. I try […]
Equipment
If you’ve ever had a photo shoot on location, and you’re anything like me, you’re likely hit with moments of anxiety on the drive to the location – questioning yourself if you brought everything with you to make this photo shoot a success. From lenses to memory cards, to batteries, it’s really easy to forget […]
Equipment
Adding RGB or gelled lighting is an effective way to diversify your photography or video work, and can be incredibly easy to implement into your workflow. However, adding colored lighting into your workflow is easy by practice, it’s not always easy to get great results by adding these elements into your workflow. So today, we’re […]
Other
I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces. And […]
How To's
Having a photography studio can help elevate your photography work, and your brand image considerably, but what comes with a fresh photography studio is an immense amount of expenses. Because of this, you’ll find a lot of photographers who work exclusively on location – offering their sessions at local parks or public spots. But you […]
