I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Geek Articles
I’m a lighting guy. Ask any of the higher-ups here at Lensrentals.com, and they can confirm that I’m always pressuring them to get more lighting options available for rent (with varying degrees of success). For me, I was taught that photography translates to the capturing of light on film (or in modern cases, a digital […]
Equipment
A month or two ago, I wrote an article about the fundamentals of lighting and discussed core lighting techniques used for both photo and video to better understand artificial light both in a studio or on location. Continuing the trend, I wanted to answer the question that so many people will often call and ask […]
Equipment
We recently had quite a spectacle in the United States, with a Solar Eclipse reaching totality throughout a large portion of the United States. Being that this was the first solar eclipse passing through the Continental US since 1979, excitement ran wild on capturing this natural event using the best camera gear available. But with […]
Equipment
Starting today, we’re going to start offering drones available for rental. Obviously, this is a bit of a dicey decision, as there is a lot of variables that come into play when it comes to flying, renting, and servicing drones when compared to video and photography equipment. However, we’ve decided to do so because we […]
Equipment
I feel like I’ve written this a thousand times at this point, but credit is deserved where credit is due. There is no lens manufacturer in the world who has done a better job than Sigma Lenses at rebranding their image from a lowly third party manufacturer to a staple in the lens market. With […]
