I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
There is a divide within the camera manufacturing market. The majority of the users are interested in lighter, sleeker, and smaller camera bodies that don’t make large sacrifices to image quality or the conveniences from luxuries of previous generations. The other side is those of us are okay with a bulky body, just as long […]
Geek Articles
Image Stabilization comes in a variety of different names and types. Whether it’s called O.I.S. (Optical Image Stabilization), VC (Vibration Compensation), VR (Vibration Reduction), IBIS (In-Body Image Stabilization) or just IS (Image Stabilization), it all foundationally does the same thing – controls the effects of camera shake to produce sharper images. With the recent years, […]
Equipment
With over ten years as a professional photographer, I don’t really get the ‘GAS’ (Gear Acquisition Syndrome) like I used to. I’ve become pretty content with the gear I’ve acquired over the years, and so new purchases have become more about the marginal upgrades and business expense than the excitement waiting for the FedEx delivery […]
Equipment
Each year, we comb through our internal data and share some of the insight we’ve seen throughout the calendar year. As a company that rents out tens of thousands of pieces of gear each year, we think we have a pretty good idea of market trends and the most popular products within the fields of […]
Equipment
Canon has, at least in recent years, been a bit boring with their product announcements. Whereas Sigma is developing incredible lenses pushing what we once thought was once impossible, and Sony is adding focus points by the hundreds with each new announcement, Canon has just sort of coasted along, adding minor adjustments and tweaks with […]
