I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also an editorial and portrait photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
Each year, we comb through our internal data and share some of the insight we’ve seen throughout the calendar year. As a company that rents out tens of thousands of pieces of gear each year, we think we have a pretty good idea of market trends and the most popular products within the fields of […]
Equipment
Canon has, at least in recent years, been a bit boring with their product announcements. Whereas Sigma is developing incredible lenses pushing what we once thought was once impossible, and Sony is adding focus points by the hundreds with each new announcement, Canon has just sort of coasted along, adding minor adjustments and tweaks with […]
Equipment
A couple of years ago, I wrote a love letter of sorts, to a lens that I don’t own, but rent as often as I can, the Canon 200mm f/2L IS. Since then, I’ve had the opportunity to try the holy grail Canon 200mm f/1.8L IS, and my shooting style has changed considerably. So with […]
Equipment
The history of the 70-200mm is far shorter than many may suspect. With the original Canon 70-200mm f/.28L, from Canon at least, being released in 1995, many people are shocked to hear that we’ve had seven different iterations of this lens in just 23 years. And that’s only counting the Canon versions – Sigma, Tamron, […]
Equipment
I love my Canon 100mm f/2.8L Macro lens. Since I got it six months ago from Lens Authority (after renting it half a dozen times for projects), it hasn’t really left my camera body. Though like most macro lenses I’ve used, it’s a bit slow to focus, and can be a little fickle when using […]
