I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Lighting
I’ve written several articles over the years about lighting, and attempting to debunk some of the complications users often face when bringing off-camera flash into their workflow. And while I’ve pawed over the Inverse Square Law, the technicals of features such as High-Speed Sync, and given dozens of lighting diagrams, I’ve never really talked about […]
Equipment
Continuous lights and studio strobes are both crucial tools in photography and videography, yet they serve distinct purposes. Continuous lights, primarily used in videography, provide constant and steady illumination, allowing for continuous lighting during video shoots. These lights emit a continuous, steady beam of light, enabling videographers to preview and adjust the lighting in real […]
Recommendations
Each January always marks a slow start for me and my business, as everyone becomes a shut-in for a couple of months with the colder weather. But being a shut-in allows me to organize my business a bit for the new year, and take some time to sharpen my skills in the photo and video […]
Equipment
Each year. we page through many Excel sheets and analytics to bring you the most popular rentals for the calendar year. If you missed last week’s post, we went over all of the most popular products for 2023 – and this week, we will focus our attention on new products, and ask the staff at […]
Equipment
Around this time every year, we page through our rental data for the year and find the most popularly rented gear for the calendar year. As one of the largest rental houses in the world, we think it provides some good insight into the industry, and what to look forward to in the coming years’ […]
