Author A Timeline Look at the Progression of the Canon Mirrorless Platform

I'm Zach and I'm the editor and a frequent writer here at I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Canon RF Timeline


A Look at the Progression of the Canon Mirrorless Platform


The month of October marks the 3rd anniversary of the Canon EOS R line of cameras and lenses – a product lineup that they’ve poured a significant amount of attention and resources into in these three years. The initial announcement of Canon’s focus on their mirrorless platform was met with a lot of criticism, as […]

Insta360 One R Review

Lenses and Optics

The Insta360 One R is my Favorite Action Camera


Fundamentally, I’ve always sort of hated action cameras. Like so many others, I fell for the marketing push, and years ago, I bought myself a GoPro Hero 3 Black Edition, solely because of the amazing promotional video they put together to push the latest and greatest available in 2012. However, upon getting the camera, I […]

Customer Stories

How Josh Hasty has Carved His Corner in the Horror Genre


We rent out a lot of stuff, actively work as an intermediary to your creative projects, and get you the gear to help bring your vision to life. Every now and then, we get wind of the project you’re working on and think it’s worth promoting to our blog readers. We highlight these in a […]

Geek Articles

Understanding Light Control – Photographing Black on Black and White on White


If you’ve dabbled in off-camera lighting or even natural lighting at times, you’ll quickly discover how difficult working with white can be. It’s no surprise that many people ask their subjects specifically not to wear white clothes, as it’s easy to blow out the highlights and ruin an otherwise good photoshoot. Shooting white, especially when […]

Geek Articles

How the Light Placement Alters Your Subjects


When teaching basic lighting principles, I break down how to light a subject into having three basic variables – Intensity of Light, Quality of Light, and Direction of Light. The intensity of light is pretty simple in its execution – how bright or dim your light is. Quality of light refers to whether it’s soft […]

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