Zach Sutton
I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Posts by Zach Sutton · page 4 of 13
Finding an Alternative to the Fujifilm X100VI – My Time with the Fujifilm X-T5
I’ve never really found much use for walkaround cameras. Believe me, I want to love them, but as a commercial photographer, I don’t feel super comfortable carrying my camera around with me – it has always been a tool for the work I produce. As a photographer, I’ve always believed in purposeful…
Building an On-Set Grip Kit to Save You From Your Next Production Day Mishap
If you’ve ever had a photo shoot on location, and you’re anything like me, you’re likely hit with moments of anxiety on the drive to the location – questioning yourself if you brought everything with you to make this photo shoot a success. From lenses to memory cards, to batteries, it’s really easy…
Using Gels and RGB Lighting In Your Photography
Adding RGB or gelled lighting is an effective way to diversify your photography or video work, and can be incredibly easy to implement into your workflow. However, adding colored lighting into your workflow is easy by practice, it’s not always easy to get great results by adding these elements into…
Comparing AI-Generated Headshots with Real Headshots
I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces.…
Building a Photo or Video Studio on a Budget
Having a photography studio can help elevate your photography work, and your brand image considerably, but what comes with a fresh photography studio is an immense amount of expenses. Because of this, you’ll find a lot of photographers who work exclusively on location – offering their sessions at…
Which Light Modifier Do You Choose for Your Photography Session?
I’ve written several articles over the years about lighting, and attempting to debunk some of the complications users often face when bringing off-camera flash into their workflow. And while I’ve pawed over the Inverse Square Law, the technicals of features such as High-Speed Sync, and given dozens…
Can Continuous Lights Replace Studio Strobes?
Continuous lights and studio strobes are both crucial tools in photography and videography, yet they serve distinct purposes. Continuous lights, primarily used in videography, provide constant and steady illumination, allowing for continuous lighting during video shoots. These lights emit a…
YouTube Recommendations for Photographers & Videographers
Each January always marks a slow start for me and my business, as everyone becomes a shut-in for a couple of months with the colder weather. But being a shut-in allows me to organize my business a bit for the new year, and take some time to sharpen my skills in the photo and video fields. So as a…
Best New Video and Photo Products of 2023
Each year. we page through many Excel sheets and analytics to bring you the most popular rentals for the calendar year. If you missed last week’s post, we went over all of the most popular products for 2023 – and this week, we will focus our attention on new products, and ask the staff at…
Top Rented Photo and Video Products of 2023
Around this time every year, we page through our rental data for the year and find the most popularly rented gear for the calendar year. As one of the largest rental houses in the world, we think it provides some good insight into the industry, and what to look forward to in the coming years’…
First Impressions With the Fujifilm GFX 100 II
These last few months have had a lot of really exciting camera announcements – from the Sony a9 III to the Nikon Zf – but one of them piqued my interest more than the rest – the Fuji GFX 100 II. For longtime followers of this blog, you probably know that my work is primarily in studio beauty…
Biggest Photo & Video Announcements for Late 2023
This fall has had some spectacular announcements in the photography and videography world, with near gear pushing the bounds and making productions easier than ever. And while we plan on carrying all of these big announcements, it’s not always viable that we write long reviews of each product…