I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Lenses and Optics
Fundamentally, I’ve always sort of hated action cameras. Like so many others, I fell for the marketing push, and years ago, I bought myself a GoPro Hero 3 Black Edition, solely because of the amazing promotional video they put together to push the latest and greatest available in 2012. However, upon getting the camera, I […]
Customer Stories
We rent out a lot of stuff, actively work as an intermediary to your creative projects, and get you the gear to help bring your vision to life. Every now and then, we get wind of the project you’re working on and think it’s worth promoting to our blog readers. We highlight these in a […]
Geek Articles
If you’ve dabbled in off-camera lighting or even natural lighting at times, you’ll quickly discover how difficult working with white can be. It’s no surprise that many people ask their subjects specifically not to wear white clothes, as it’s easy to blow out the highlights and ruin an otherwise good photoshoot. Shooting white, especially when […]
Geek Articles
When teaching basic lighting principles, I break down how to light a subject into having three basic variables – Intensity of Light, Quality of Light, and Direction of Light. The intensity of light is pretty simple in its execution – how bright or dim your light is. Quality of light refers to whether it’s soft […]
Equipment
A month or so back, I wrote a piece a bit different than what you might usually find on this site – I went through and looked at the Canon R5, Sony Alpha 1, and the FujiFilm GFX 100s to determine what the best camera of 2021 was for me. As a lifelong Canon DSLR […]
