I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
Chromakey has become a staple in all video productions, from big-budget Marvel films down to your local weather report – but the history of chromakeying and masking is a long and storied one, that dates back over 100 years, well before the digital tools that make it easy today. Being that it’s a technique implemented […]
Equipment
I’ve never really found much use for walkaround cameras. Believe me, I want to love them, but as a commercial photographer, I don’t feel super comfortable carrying my camera around with me – it has always been a tool for the work I produce. As a photographer, I’ve always believed in purposeful shooting. I try […]
Equipment
If you’ve ever had a photo shoot on location, and you’re anything like me, you’re likely hit with moments of anxiety on the drive to the location – questioning yourself if you brought everything with you to make this photo shoot a success. From lenses to memory cards, to batteries, it’s really easy to forget […]
Equipment
Adding RGB or gelled lighting is an effective way to diversify your photography or video work, and can be incredibly easy to implement into your workflow. However, adding colored lighting into your workflow is easy by practice, it’s not always easy to get great results by adding these elements into your workflow. So today, we’re […]
Other
I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces. And […]
