Author Investigating the Medium Format Look | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
By Zach Sutton
I’ve been a fan of digital medium format for a long time. 10 years in fact, first shooting with a Hasselblad H4-D50C, and then with the PhaseOne IQ250, only to be using my current camera with the Fuji GFX 100S. But my love for medium format has always been with the resolution available in medium […]
Equipment
By Zach Sutton
There have been some incredible photo and video moments from the 2024 Paris Olympics this year – highlighting incredible moments of victory for the world’s greatest athletes. However, many people don’t realize the amount of pre-production that goes into gearing up for the Olympics, so much so that major manufacturers like Canon, Sony, and Nikon […]
Equipment
By Zach Sutton
We’ve talked about filters on the blog a few different times before – from Roger’s deep testing of the clarity levels of UV filters to my discussion on how to use ND filters to help balance natural and artificial lighting on location. But despite these years of articles about various filters, I noticed that we’ve […]
Other
By Zach Sutton
If you’ve been a frequent reader of this blog, you’ve probably heard me tiptoe around color theory, and say that I’m not going to go into it further; as a post on color theory deserves a book or several college courses and not something a few paragraphs can do justice. However, it is a frequent […]
Lighting
By Zach Sutton
When lighting a subject, it makes the most sense to have the light in front of the subject. However, when shooting with the light in front of your subject, it’s easy to make your image appear flat and uninteresting. By using a backlight, you’re able to further separate your subject from the background and add […]