Author Short Film Contest Winner Gongoli Arrives Just in Time for Halloween | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Short Film Contest Winner


Short Film Contest Winner Gongoli Arrives Just in Time for Halloween


At the start of this year, we announced our first-ever Short Film Pitch Contest. We encouraged videographers everywhere to send us their pitch deck for a movie they wanted to create, and we’d give one lucky winner a $5,000 prize package to make their film aspirations a reality. We had several incredibly well-thought-out pitches sent […]


How to Quickly Ruin Your Camera and Lens


Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]


Is AI Art Generation Going to Destroy Art as We Know It?


Most everyone is talking these days about artificial intelligence, and the latest machine learning tools developed within the art space. Whereas 2021 was all about NFTs, this year is very much about AI and how it will change the art industry or possibly, destroy it entirely. As someone who is fascinated by technology and how […]

How to See the Leica Look


Understanding the ‘Leica Look’


I’m always inherently a bit of a skeptic when someone’s explanation for something involves a ‘magic’ or a ‘minutia’ that can’t quite be explained. When someone offers an explanation to reasonings for what gear they use, I want them to take a pragmatic approach – This lens is much more robust than the alternative; this […]

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