I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the […]
Lighting
If you’ve followed this blog for any amount of time, you will probably know by now that I love lighting. Over the last couple of years, I’ve shared dozens of lighting diagrams and spent a lot of time deducing how lighting works. While I discuss many of the nuances and technicalities of lighting, I rarely […]
Lighting
Shooting with gelled or RGB lights can be a great way to expand your creativity and create new works of art. However, the process can be a bit more complicated than one might expect. Depending on the gels you’re using, you’ll lose a certain amount of light, making the process of light balance all that […]
Photographic Techniques
A week or so ago, my girlfriend and I sat down to watch the season two premiere of one of our favorite shows, Severance. Upon starting the show, we were met with a ~2-minute montage of Adam Scott’s character running through the narrow corridors of Lumen Industries. My girlfriend, a talented writer and producer for […]
Other
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a graph regarding the most exciting advancements they’re looking forward […]
