Equipment

Investigating the Medium Format Look

Published August 20, 2024

I’ve been a fan of digital medium format for a long time. 10 years in fact, first shooting with a Hasselblad H4-D50C, and then with the PhaseOne IQ250, only to be using my current camera with the Fuji GFX 100S. But my love for medium format has always been with the resolution available in medium format. Sure, there are some advantages to image quality, but one thing that I’ve never understood is the “medium format look”. So I figured it was time to sit down and look for that special sauce that is often talked about when discussing medium format but has never been clear.

I should pretense by saying I’m a very pragmatic shooter these days. Whereas I used to be gear-obsessed when I was starting, I now look at a lot of my gear as functional tools needed to complete a job. And that’s where my start with medium format really developed… I needed a camera for a specific job that required a very high resolution and decided I liked the cropping capabilities that come with shooting at 100mp (though my laptop and hard drive hate it).

The Cameras

For the camera systems, I decided to test the medium format theory with three cameras that I personally own. For medium format, I went with my own Fuji GFX 100S. For the full frame, I went with the Canon 5D Mark IV. And finally, with a crop sensor, I used the Fuji X-T4. Now I know the GFX 100S isn’t a true medium format and is actually a crop sensor medium format at 43.8 x 32.9mm. But the reality is, it is far and away the number one digital medium format sensor size, and finding something that would be full digital medium format would cost me in excess of $40,000 – So we have to work with what we have.

 Fuji GFX 100sCanon 5D Mark IVFuji X-T4
Camera ClassMedium FormatFull FrameCrop Sensor (1.6x)
Sensor Size43.8 x 32.9mm36.0 x 24.0mm23.5mm x 15.6mm
LensFuji GF 120mm f/4 IS MacroCanon EF 100mm f/2.8L IS MacroFuji XF 6mm f/2.4 Macro
Focal Length Equiv.95mm100mm92mm

For lenses, I wanted to choose a collection of lenses that are both similar in focal length as well as in purpose – which is pretty difficult to come by, as some math needs to be done to do the crop and medium format sensor conversations. For the Fujifilm GFX 100s, I chose the GF 120mm f/4 Macro lens, which would be equivalent to about 95mm on a full-frame sensor plane. For the Fujifilm X-T4, I decided on the Fuji XF 60mm f/2.4 R Macro, as it converts to 92mm on a full-frame sensor, and is pretty close to where the GF system sits when converted. Finally, since we’re using two macro lenses on the crop sensor and medium format sensor, it made the most sense to equip my Canon 5d Mark IV with the Canon EF 100mm f/2.8 Macro lens. Now that we’ve got our lenses decided, let’s take a look at a few of the tests to see how these camera sensors contrasted in image quality.

Color

The first test that I wanted to conduct on each of these three cameras was a color test. However, color can be manipulated, especially when shooting in RAW, so I decided to shoot this segment in JPEG as it would give me the basic color output for each camera. That should give the most natural colors with each camera’s processing unit, and to conduct this test, I used a color checker, so I can get an accurate readout of very specific colors with each camera.

A few things to note when looking at these images. First, there is a pretty big difference between white balance rendering with each camera, despite having them set to the same setting – another reason why the outer row of this color checker is used to get an equilibrium with white balance. Secondly, I noticed that both the Fuji camera systems have a more vibrant color out of the box, whereas the Canon camera is far more muted in its colors. Of the three cameras, I prefer the vibrancy found in the Fuji’s color rendering, but it really comes down to personal preference – and again, can be manipulated pretty quickly when shooting in RAW.

Sharpness

The second test that I wanted to do was sharpness. However, this test gets far more complicated, because each of the cameras tested has three different resolutions, and thus, the medium format has a pretty good advantage solely because of its larger sensor and higher resolution. I took all three cameras and shot a sharpness graph that I was able to print. From there, I converted the images all to black and white (mostly because there were pretty big differences in auto-white balance between the three), and cropped them into the sheet. As mentioned already, the resolution will give some advantages to the medium format, but decided not to compensate for that, because the 100-megapixel sensor is a huge selling point for the camera system – so let the advantages be advantages.

A lot of variables come into this test, which may be disregarded as inaccurate. Most notably, because each image has been resized for the web, you’re getting scaled images that might help increase sharpness in each of the images – but our blog simply does not allow us to upload images to the size and scale of a 100% resolution. It also brings up an important point, the odds of you seeing example images from a camera at 100% resolution are pretty rare, and since most things are shot for the digital web at this point, this test illustrates the potential sharpness from each camera sensor on that medium pretty well.

Depth of Field

The final test I want to conduct with these cameras is a test of depth of field. For this test, I set up a small table with a drywall screw pointed upright, and through the use of a tripod, and shooting wide open for each camera, I captured the depth of field that correlates with each camera sensor in a static environment. Depth of field changes based on a few variables – aperture, focal length, distance from subject, and total distance of background. Which is why is far easier to calculate your potential depth of field by using a depth of field calculator. Still, here are three examples given the same variables for each.

Despite the differences in lenses and camera sensors, I find the depth of field to be pretty equal between each camera, with again, the Canon bringing more muted tones, whereas the Fujifilm systems offer a more vibrant color palette (particularly the Fuji X-T4). But when it comes to compression, I don’t see a lot of difference in real work practice, though I’d be interested to see your thoughts in the comments below.

Conclusion

So that brings me to the final question, is there a medium format look? In my opinion, not really. Sure there is a certain je ne sais quoi that comes with medium format, and I’m sure if a medium format sensor was put on a highly technical test bench costing hundreds of thousands of dollars, there could be some number readouts along the lines of “medium format is 27% sharper and does a 20% better job rendering color”. But the reality is, more often than not, you’re not going to see an image in its full resolution – especially on the internet. And when it comes to color, color is often manipulated and changed in post-production, so while it’s important to have accurate colors in certain circumstances if they are inaccurate, the color can easily be changed in Photoshop. I do find better color rendering ingredients come from having a higher bitrate of color, but it’s never felt like something that I particularly need in my workflow.

I’m sure there will be plenty of defectors and disagreements in the comments, so I encourage you to do so in the comment section below. But before doing that, I recommend you take our quiz to determine whether or not you can determine what is shot with a Leica Monochrom, and what is not – because it seems more often than not, people are unable to determine the difference. Anyway, thanks for reading.

Author: Zach Sutton

I’m Zach and I’m the editor and a frequent writer here at Lensrentals.com. I’m also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Posted in Equipment
  • Franz Graphstill

    If you want to evaluate a Medium Format look, maybe use a real medium format camera, and not the MF equivalent of APS-C (the 44x33mm micro MF format).

  • Dan King

    I appreciate the comparison here, but I agree it's missing the objective technical insight and real-world experience I've come to expect from lensrentals folks.

    Having worked with all of these camera bodies, I feel we can disregard the color comparisons since there are too many other factors and best practices that weren't mentioned like file formats, post-processing software, etc. One thing that will make a huge objective difference in color rendering is the 16-bit color depth found only in the GFX (and x-h2 from fuji, select others) which won't be captured in a jpg. This is why you see a difference in the two fuji JPG files. My Red V Raptor captures 16-bit as well and it has been the biggest game-changer for me by far.

    My subjective take on what makes the medium format "look" is that the sensor size allows more depth-of-field control while using wide-angle lenses. It's all about achieving that elusive three-dimensional quality of subject focus while maintaining a wide field of view. Once you start increasing focal length towards 50mm and above you'll lose the biggest advantage of the large sensor size. So the 120mm doesn't feel like a realistic lens choice to show off the MF "look".

    A good comparison would be a wide "normal" lens like the sigma 28mm primes using the three camera bodies.

    LMK if you want to collaborate on a follow-up, Zach, keep up the good work!

  • Shaving Brian’s privates

    So what you are also saying is that there is also little benefit for full frame over APSC or even M4/3.

    The advantage of better SOOC colours for APSC is a very relavent and important advantage for those looking to spend less time in post. Fuji does a good job marketing Less so for professionals applying their post processing presets and grading for clients with any system. The 40mp sensor in the x-T5 and others has better colour rendition than the x-t4 even. Was interesting to see the Bayer GFX not having the same approach.

    Medium format benefits extend to cropability, low light even more so than full frame, depth of colour – although post processing may be required to make the most of this, and depth of field once you start exploring lenses like the 55mm 1.7 (43.5mm f1.35 equivalent) or Mitakon 65 1.4 (51mm f1.1 equivalent) with that even more 3D pop the added contrast depth of colour creates.

    The advantage of Full frame today really starts and stops with autofocus performance, and the brands clearly recognise that and focus their marketing on this aspect. You could add third party lens support also, but that's in the court of the lens manufacturers not the camera manufacturers. Price, weight, value for money (the specs you get for the price you pay), portability are still in APSC's favour. With Fuji at least that isn't trying to hold back to create a reason to move to the more profitable FF instead. Ultimate IQ is with MF. But there are plenty of professionals and enthusiasts for whom AF performance trumps all else. And it's not as if IQ is bad either!

    Focussing on colour, sharpness, depth of field is just the tip of the iceberg, if not lazy content for clicks. One of the cameras wasn't even mirrorless in a mirrorless world. If the Fuji GFX was used instead of Hasselblad as a popular and accessible example of that genre today, why not a modern full frame also? And for sharpness the lens matters also. The Fuji 60mm? Very old lens now.

    M4/3 – absolute portability, biggest crop advantage for wildlife.

    APSC – at least with Fuji, value for money in terms of features and build quality, compact, affordable. For enthusiasts and certain pros alike. Crop factor advantage. Sweet spot.

    FF – shallower depth of field and better low light possible but for a high price over very good for most people APSC options, best AF performance.

    MF – ultimate IQ, in terms of depth of colour, resolution, contrast. Best option for low light and extremely narrow depth of field.

    Colour alone, however is also a manufacturer related issue, not just sensor.

  • grubernd

    There are some advantages of the larger sensor, like Ron mentioned. Those make capture and editing easier, but that's about it.

    Most of the look will come from the glass.

    There's lot's of technical superb glass out there that has no 'look'. The digital era has created a trend where you need to create that look in post – but you can't because it's about optical imperfections. Fuji and Pentax seem to be less prone to this trend, Nikon has now introduced a lens 'against the grain' with their 35/1.4 — there is hope.

    Still miss my Pentax 67 glass .. even on a contact sheet you could see the difference compared to other 6×7 negs/slides.

  • Ron Wodaski

    I have been using a wide variety of sensor sizes for years now, and based on that experience I disagree with your conclusion. But you would have had to do more tests, more rigorous tests (no ‘let the web be the web’), and to have looked for the things that actually make up the MF ‘look’. 😉

    I’ve used several variants from Phase One, including the latest, IQ4, and going to that extreme does show some things, too. The things that differ between MF and smaller formats are the key: depth of field is tighter in MF; final resolution is usually higher (maybe not at the pixel level, (not necessarily smaller pixels) but the higher pixel count also matters).

    So the MF look, from my perspective: the subject tends to stand out better even before lighting and DOF come into play—but lighting and DOF can enhance that effect. Colors are often richer due to improved bit depth and better lenses (sharper, contrastier), and dynamic range is better (see photons to photos web site and compare DNR among sensors). those are things that pack emotional power, and they are all measurable. Are there other, intangible effects? Perhaps, but I’m quite satisfied with the ones I’ve just listed. They justify the stupid amount of money I’ve spent for my photography equipment. 😉 But there’s also the pleasure of working with good tools, and although any camera can take an image with feels, I love being able to work with the benefits of the high end tools (resolution, pixel count, dynamic range, etc.) because those are fun to play with.

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