I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Photographic Techniques
Lighting within photography holds a reality – It’s easy to understand, but really takes years to master. As such, you end up seeing a progression with photographers who start using studio strobes that looks very similar to the Dunning Kruger effect chart – where they figure out basic principles, think they’re a lighting expert, and […]
Equipment
A common question when bringing off-camera flash to your repertoire is whether you should invest in studio strobes, or if you should be using consistent lighting for your photography work. If this were ten years ago, I’d say to invest in strobes, and this advice would look more like a tweet than an actual article. […]
Video
At the start of this year, we announced our first-ever Short Film Pitch Contest. We encouraged videographers everywhere to send us their pitch deck for a movie they wanted to create, and we’d give one lucky winner a $5,000 prize package to make their film aspirations a reality. We had several incredibly well-thought-out pitches sent […]
Equipment
Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]
Other
Most everyone is talking these days about artificial intelligence, and the latest machine learning tools developed within the art space. Whereas 2021 was all about NFTs, this year is very much about AI and how it will change the art industry or possibly, destroy it entirely. As someone who is fascinated by technology and how […]
