Author Six Lighting Setups to Try on Your Next Photoshoot | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.

Lighting

Six Lighting Setups to Try on Your Next Photoshoot

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Over the course of my career, I’ve noticed that a lot of my work comes in waves, where I will be incredibly busy for several months on end, and then be really slow for a month or two. Historically, August is always been a slow month, so as a result, I typically take my time […]

Social Media for Photographers

Other

Which Social Media Should You Use to Promote Your Photo Work in 2023?

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As social media platforms like Instagram, Facebook, and TikTok all drive their focus to short-form video, it’s pretty easy to conclude that it’s a good time to be a videographer. But two of those three social media platforms were once heavily focused on photography, so where do photographers go to promote their work in the […]

Equipment

What You Need for a Product Photography Toolkit

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Product photography helped keep my business afloat during the extended Covid-19 lockdown, which also helped me develop my skills through the pandemic. And while this isn’t a typical article you might find on our blog – we focus on more of the technical aspects of lenses and camera sensors – I have found it to […]

Equipment

The Most Expensive Lenses Currently in Production

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When you start your photo or video career, you’ll likely find several lists containing the best bargain lenses available for your interested style. These lenses often include the nifty 50, cheap but sharp zoom lenses, and various other lenses that are considered staples within their focal length. But what about expensive lenses? Sure, all quality […]

Photographic Techniques

How AI Tools are Making Retouching Easier Than Ever

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A few months ago, I wrote about AI art, and what it means for the industry of photography. Admittedly, in the last 6 months or so, my take on the topic feels a bit dated, and I’m far more concerned than ever with the technology advancing so rapidly and what it means for the industry […]

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