Lensrentals
Articles written by the entire editorial and technical staff at LensRentals.com. These articles are for when there is more than one author for the entire post, and are written as a community effort.
Posts by Lensrentals
Customer Story – Jill Coats' Journey From Solo Creator to Commercial Director
For Denver-based commercial director Jill Coats, a great advertisement should never actually feel like one. Over the past decade, she has traded her childhood camcorder for large-scale production crews, building a career centered around what she calls “short films disguised as ads.” Rooted deeply…
The Netflix Approved Camera List for 2026
With the motion picture being over 100 years old at this point, there is a pretty massive array of gear you could use for your next film. However, without standards, it’s easy to end up with footage that doesn’t translate well on modern televisions and screens. While creative expression is…
Top Photography and Videography Purchases for 2025
A week or so ago, we shared our annual data on the most popular gear rented from our inventory, which brands are growing in market share, which are shrinking, and so on. The piece is one of the most comprehensive sources of data-sharing information in this industry and a great way to see where…
Quick Fixes for Common Videography Mistakes
A couple of weeks ago, we shared some solutions that photographers just starting in their hobbies or careers might find helpful as they learn the ins and outs of their cameras. However, people experimenting with video might also run into several common problems if they’re not yet experienced in the…
Quick Fixes for Common Photography Mistakes
Getting started in photography in 2025 can be overwhelming. There is no shortage of information, but it’s easy to get overburdened when trying to solve simple problems a beginner might encounter. While the help is out there, we decided to give you a quick list of fixes for common mistakes someone…
Most Popular Rentals of the Last 19 Years
This month marks Lensrentals.com’s 19th anniversary, and we wanted to celebrate with a few blog posts. What started as a few Leica cameras and lenses rented out of Roger’s garage (which you can learn more about in this podcast episode) has evolved into the largest rental house in the United States,…
The Biggest Releases in Photo and Video for Spring 2025
Many big announcements in the photography and videography scene happen in the spring. With WPPI for the photo world and NAB for the video world, most brands schedule their big releases around these trade shows. We were back in attendance at both NAB and WPPI this year and were grateful to meet so…
Unconventional Lenses to Try on Your Next Photoshoot
It’s common in photography to find a lens you like and stick with using that lens exclusively for several months at a time. I’ve done this myself, with the Canon EF 35mm f/1.4, then the Canon EF 85mm f/1.2L II, and now the GF 120mm f/4 Macro. But if you’re feeling stuck in your creativity, there…
Finding The Best Compact Travel Camera in 2025
Travel is back on the table for 2025, so we decided to look at some of the best and brightest stars in the travel camera market. What makes a travel camera so unique? Size, functionality, and aesthetics are all important features when looking for a camera to bring with you as you travel the world.…
Four Tips to Better Your File Organization
If there is ever one universal truth about photographers, it’s that they could be better organized. I might be the worst offender, but I’ve started this year with a new mindset and goal of better organizing my photos, so I figured it was worth sharing in an article with you guys today. The spawn of…
Best New Photo & Video Products for 2024
Each year, we review our rental data and provide some insight into market trends in photography and videography. Personally, I think we’re a pretty good source, as we are the largest rental house in the world and have a massive inventory of various products. If you’ve been following this blog over…
Top Sales for Photo & Video Products for 2024
Last week, we highlighted some of the statistics from our rental inventory, showing you all which products are trending most and which products are the most popular from our inventory. But we don’t just have a rental inventory – we’ve also become a pretty large used marketplace for cameras, lenses,…