Lensrentals
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Best Travel Cameras for 2024
Travel offers the chance to witness unforgettable sights and experiences, and having a good camera is an ideal way to capture those moments. But the best camera in the world doesn’t always make the best travel camera. You want something relatively easy to use, compact, and feature-rich. Given these…
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Customer Story – How Jonathan Harper Photographs Cars in Unique Ways
If there was ever a type of camera that you could clearly define as a niche product, it would probably be infrared converted cameras. While very neat from a technological perspective, they don’t get a lot of use in the professional photography world. When you think of infrared photography, you…
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The Biggest Photo & Video Product Announcements for 2024 (So Far)
We’re now past the halfway point of the year, and it has been a big year for gear releases in both the photography and videography markets. And so, we thought it was worth spending some time, looking at the latest announcements and releases, and highlighting some of the new products that we’re both…
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Comparing the Leica M11 & Leica M11 Monochrom
Leica – a brand synonymous with German craftsmanship and quality, is also a brand associated with a high price, and if you’re in the right (or possibly wrong) circles, a lot of cynicism. While they’re a brand known for creating lenses with some of the highest quality optics available, they’ve also…
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Comparing Canon’s Best Mid-Range Zoom Lenses
With their introduction into mirrorless six years ago, Canon has had one of the most aggressive lens development periods in photographic history – averaging over six lenses each year to help fill out their RF series lens lineup. While there are still some holes in their lineup (most notably only…
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First Impressions With the Hasselblad CFV 100C
Hasselblad has certainly put its name in the ranks of legacy cameras – with over 180 years in the field of photography. From their work in manufacturing surveillance cameras during World War II, to their time on board the Apollo 8 – Hasselblad has found themselves at many of the significant moments…
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The Ten Biggest Announcements at NAB 2024
The National Association of Broadcasters show (commonly called NAB) is a bit like an annual Christmas for cinematographers and videographers. As one of the largest trade shows in the world, NAB is where all the major manufacturers meet and show off their latest products and technological…
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Lensrentals Acquires BorrowLenses
We have some exciting news to share with you today! Our inventory just got a major upgrade as we recently acquired select assets of the BorrowLenses business, an online marketplace for photo and video equipment rental. With this acquisition, we have expanded our already industry-leading inventory…
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How Technology Brings the NFL Super Bowl to Life
The NFL has come a long way since its first national broadcast on NBC in 1939. What began as a simple presentation of a football game has evolved into a spectacular combination of sport, entertainment, and storytelling. Each Super Bowl pushes the boundaries of technology as we find new ways to…
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First Impressions with the Nikon Z8
As the transition to mirrorless cameras has happened for all brands, it’s been perhaps the slowest for Nikon in particular. But Nikon recently made some big pushes in the mirrorless department, with its new Plena lenses and the new Nikon Z8. While the Plena lens is still rolling out, we have gotten…
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Decoding the Language of Videography Gear: An Equipment Terminology Primer
If you got your start in photography and have dipped your toe into the water of videography, you’ll notice that a lot of photography equipment can be used for video pretty seamlessly. But as you go further into videography, you’ll quickly learn that a lot of the equipment tailored specifically for…
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The Best Lenses Available for Under $400
Finding affordable lenses in the photography marketplace has become more and more of a challenge over the last few years. Where a $2,000 price tag was once considered expensive, has now become normalized. There are plenty of lists online recommending expensive lenses, heck, we posted our list of…
