I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Other
As social media platforms like Instagram, Facebook, and TikTok all drive their focus to short-form video, it’s pretty easy to conclude that it’s a good time to be a videographer. But two of those three social media platforms were once heavily focused on photography, so where do photographers go to promote their work in the […]
Equipment
Product photography helped keep my business afloat during the extended Covid-19 lockdown, which also helped me develop my skills through the pandemic. And while this isn’t a typical article you might find on our blog – we focus on more of the technical aspects of lenses and camera sensors – I have found it to […]
Equipment
When you start your photo or video career, you’ll likely find several lists containing the best bargain lenses available for your interested style. These lenses often include the nifty 50, cheap but sharp zoom lenses, and various other lenses that are considered staples within their focal length. But what about expensive lenses? Sure, all quality […]
Photographic Techniques
A few months ago, I wrote about AI art, and what it means for the industry of photography. Admittedly, in the last 6 months or so, my take on the topic feels a bit dated, and I’m far more concerned than ever with the technology advancing so rapidly and what it means for the industry […]
Equipment
There is no shortage of wireless trigger options for photography these days. Where once there were just a couple of brands, an industry has exploded into an overwhelming market of various triggers with several ‘special’ features depending on the brand. So how do you navigate through the noise to find the best and most practical […]
