Author The Biggest Photography and Videography Announcements So Far for 2017 | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
By Zach Sutton
Already this year, we’ve had no shortage of trade shows and new product announcements. For those keeping count, we’ve already seen CES (Consumers Electronic Show), Imaging USA, WPPI (Wedding and Portrait Photography International), and Gulf Photo Plus’ Photoweek. Many manufacturers use these trade shows to show off their latest and greatest tech being developed with […]
Equipment
By Zach Sutton
For many of people, February is the slow month for their photography. Cold weather and gray skies generally shun away inspiration, leaving many of us waiting until the end of it before we’re back out there being creative. That said, winter months can also be perfect for honing your studio skills, as it gives you more […]
Equipment
By Zach Sutton
There is no doubt that Sony has made some massive changes over the last few years in the photography industry. What was once a brand that many laughed at, has now become the leading sensor manufacturer and most exciting camera manufacturer in the digital era. So I wanted to take a moment and give you […]
Equipment
By Zach Sutton
Announced in the light of Photokina, came the continuation of the Canon 5d series with the latest from Canon, with the Canon 5d Mark IV. The announcement was met with mixed opinions, but like all camera announcements, there is no telling how great the system is until someone you trust gets their hands on the […]
Equipment
By Zach Sutton
Each year in Cologne, Germany, over 150,000 people travel from all over the world to attend Photokina – the world’s largest photography trade show. This is also where various photography brands work to announce their newest flagship products, which will be used by millions for years to come. With Photokina coming to a close this […]