History of Photography
Urochordataphobia Whenever out-of-print books start arriving at Lensrentals, they know I’m about to write a history article. It happened again last week, and one of the young employees asked me, “why do you write these things?” I told them because I have urochordataphobia — I fear the example of the sea squirt. A young sea […]
Equipment
In case you don’t know it, cameras and lenses are prime theft targets. You may never think it’s going to happen to you, but almost every day I hear from someone who is missing thousands of dollars worth of gear with no hope of getting it back. As a rental company, we have lots of […]
Roger's Corner
In 1962, then President Kennedy presented to the U. S. Congress a Consumer’s Bill of Rights. The second and third points of this Bill are as follows: (2) The right to be informed–to be protected against fraudulent, deceitful, or grossly misleading information, advertising, labeling, or other practices, and to be given the facts he needs […]
Roger's Corner
I’m not really sure why, but if you want to watch the Fanboys go completely insane, the simplest thing to do it is throw out “your brand is probably going to be out of business in a few years.” But the simple reality is that’s what happens to most companies eventually, especially technology companies. Photography […]
Humor and Sarcasm
“Current camera sensor technology is completely backwards.” Dr. Eno Lirpa Everyone knows that in order to generate color, a digital camera’s sensor is overlaid with a Bayer filter. The filter makes each pixel sensitive to either red, blue, or green light. Standard Bayer filter, courtesy Wikipedia Commons Software than interpolates this red, green […]
