Product Announcement: Lensrentals Looney
Not to be left out of the spirit of Photokina, Lensrentals today announced it’s first new camera design: the Lensrentals Looney.
Based on a Sony NEX-7, the Looney specs a 24.3 megapixel APS-C sensor, an ISO range of 100-16000, 0.02 second shutter lag, a 3-inch LCD screen, a built-in EVF, 25 AF points, Sony E and A mount compatibility, and 10fps continuous shooting.
The camera’s name and look pay homage to the fact that Lensrentals’ staff howl at the moon. The Italian design (Cicala is Italian, sort of) features handgrips made of real fake leather, and precious carbon polymer gems on various switches and knobs, and a unique lens cap made from the finest recycled wood fibers and hand embossed by a member of the staff.
The Looney is basically a whole series of cameras made to order with different styles and materials. We have some fake green and black leather; yellow, green and blue gemstones, and some gold glitter left over from Drew’s sceptor.
Here is your chance to own a unique camera that you won’t see at every soccer game. Compared to many recent releases, the Looney is a bargain at only, oh, let’s say $4,500. $4,500 sounds good, doesn’t it?
78 Comments
Chase ·
Looks better than the camera it spoofs which looks like its wrapped in meat.
Anthony ·
And it says Habbelsad on the back?!? I’ll take five!
Joel ·
When can we expect to see a signature series?
Talesh ·
Priceless… I love it!
elkarrde ·
Brilliant! 🙂
Jason ·
Spectacular. I’ll take five.
Roger S. ·
Is the thumb print included, or is that an accessory?
Roger Cicala ·
Roger,
That’s our new Glare Resistant Screen option. It’s another $300 but worth it in the Sunny South.
Roger
Taylor ·
This looks phenomenal! When will it be available to rent?
Space ·
Is it weather sealed?
Roger Cicala ·
Space,
Depends on the weather. It is sealed against wind and sunshine.
Jim Thomson ·
Well quite a coup. LensRentals development team kept this a total secret.
No advanced leaks on any rumor sites.
Alfredo Pagliano ·
hahahahah!
btw “Cicala” does mean Cricket in italian
David O'Sullivan ·
I would buy it if only it came with real fake carbon fibre and wood patterned plastic grip.
Michal ·
Shut up and take my money!
Sean Esopenko ·
This made me laugh out loud 😀
Pete Johnson ·
I don’t care if the leather is “real” fake or not, the real question is “is the plastic genuine?”.
Roger Cicala ·
Pete, it is genuine plastic grown on our own trees. The plastic beans are hand picked and carried by mule to our processing plant where they are carefully selected and roasted to create a smooth, creamy plastic.
PeterK ·
Superb joke X-D
David ·
As a Habbelsad fan boy, I am deeply offended by your savage attack on my favourite brand, which I will irrationally defend to my dying days. Do it again and I will start calling you nasty names in online forums.
jseliger ·
The plastic beans are hand picked and carried by mule to our processing plant where they are carefully selected and roasted to create a smooth, creamy plastic.
What effect does this have on bokeh?
Also, are the plastic beans organic?
Roger Cicala ·
JSeliger,
Of course we use only organic plastics in all of our products. No harsh synthetic chemical plastics are substituted. Sure, it increases the cost, but we only want natural plastics in our cameras and we know you do, too.
That’s why we pick our plastic beans by hand and transport them by mule. We try to leave as small a footprint on the plastic environment as we can.
Bokeh is in the eye of the beholder, of course, and our bokeh has to be beheld to believe.
stickninjazero ·
I have buyer’s remorse now that I got my boss to buy us a D800 instead of the new Habbelsad. Would be great for our aerial photography needs. Does it fly on its own? This would cause me to return the D800 as it still requires me to carry it aboard an aircraft to take aerial photos.
Roger Cicala ·
Not yet, but we are working on a helium filled version. . . .
But with a camera like this, it’s not whether it can fly, or even take pictures. The important thing is if it LOOKS like it can fly and take pictures.
Budi ·
Toyota : TRD
Nissan : Nismo
BMW : M
Sony NEX : Cicala edition
“a sportier, fancier and exclusive version of the ever-popular but plain-boring and pedestrian NEX”
Yep, sounds like a good idea!
James ·
I’m waiting for the Ferrari edition.
graham ·
I’ll wait for the lady gag Polaroid thanks. I think they will use real meat, which has better ergonomics.
Adam ·
Ah but does your camera have a friendly mascot built right in?
http://images.4chan.org/p/src/1348019201537.png
Zlatko ·
Looks like a very fine camera. But how well is that mule treated and how are the mule’s carbon emissions?
John C ·
Dear Roger,
As a Nex-7 user, I loved your spoof. I am also wondering if the Sony camera and videography department are competing to see who can make the most ridiculous announcement. The camera this page is spoofing (trying not to spoil it) just barely edges out the VG-900: the FF Nex video camera with ZERO FF Nex lenses available. I love Sony but it sometimes does things that are just a bit too crazy.
cosinaphile ·
brilliant sendup of that vomitus farrago of a camera hassy has destroyed its reputation with …..
Nick ·
I hope that the sunshine sealing is one-way, as nothing should prevent the sun from shining *out* of this camera’s tripod mount.
Mandeno Moments ·
Richard Franiec will go bankrupt if you continue to make such wonderful grips.
piero ds ·
How come it’s not numbered? Is it not limited edition?
Friktus ·
jokess 🙂 love it ahaha get a grip !!
Lizbeth ·
Meat was mentioned earlier – how about a handgrip wrapped in prosciutto?
Jack ·
Was it at Photokina? No? Maybe next year?
Why not to call it BloodyHassel. The accessories should include: a hot-shoe mounted 36” plasma monitor (for precise focusing), and a thumb rest. Add the Apohorrid lenses lineup and we instantly have a game changer.
Renzo ·
The Moral of the Story: The Cicada and the Ant by Jean de La Fontaine.
Cicala is italian for “cicada” ant hints to spending the summer sunbathing and singing without working.
Roger Cicala ·
Renzo,
Sunbathing and singing without working . . . . now I see where my name originated 🙂
Pedro ·
All I am interested in is the Cream Cheese version if there are any left ?
Michael ·
Maybe Habbelsad can come up with a “luxury” K-01. (No, that’s silly, no one would have a K-01 lying around to work with.)
Michael ·
fingerprints (Cicala!) is the signature
NEX in drag?
zozkovacs ·
Brilliant! You are the best!
Rob ·
Please replace the 5dIII I have coming this weekend with one of those thank you!
Romano ·
Great! What about an LR-lux 7 ;-)? Maybe a little more affordable…
Thanks, I needed a good laugh!
Peter Leong ·
ROFL ROFL
And as for “H” themselves; groupthink at it finest moment!
Michael Quack ·
Forensics checked the finger print. They say it belongs to a guy named Victor.
Richard Davidson ·
Great idea, I would like my model to have a hand grip in hyde of the unborn nagga.
Dweeb ·
I sure hope the left focusing point works right. Can rentals guarantee that? And is it shiny?
DeeDee ·
OMG _ ROFLOL!!!!!!! This is the best thing I’ve read coming out of, er, Photokina-ish all week!! Thank you! It’s awesome! I love your sense of humor. This is hilarious!! My favorite feature – the precious carbon polymer gems.
Patrick ·
LOLOLOLOLOL!!!!
Ben Wronkmore ·
I have the first third party add on …
Custom Bling; Multi color dial jewels and personalized thumb prints.
We are proud to offer limited edition sets of $1,000 jewel encrusted dials along with our special limited time offer of celebrity thumb prints for your new screen. Just send $8,000 cash and you’ll get a fantastic selection of thumb prints, sourced exclusively by us from the very best suppliers ready for you to apply to the screen in any combination you like. Just think how classy your hugely overpriced compact camera will now look with our thumb prints and dial jewels added.
Dennis ·
You should rent this.
Reilly Diefenbach ·
Mitt’s on line one, says he’ll take two!
Hixo ·
does every unit comes with a thumbmark? maybe its the reason why its costs too much…
LEPIDI ·
=)
obican ·
I’m thinking about buying one of these or the Hasselblad version and put some Leica glass on it. I’ve heard it’s much cheaper than buying a Leica Body.
Darren ·
I love this mock-up! Could have mounted it to a big lump of wood battery pack tho 🙂
intrnst ·
Roger, bull’s eye again!
But I have to ask if Lee’s message had some trigger effect in all this?
Thanks for all the fun. Keep writing.
All the best.
none ·
$4,500 sounds good but $45,000 sounds better.
Adam ·
HAHAHAHAHA!!!!!!!!!! So LOL!
Markoe ·
Better watch out LR, some ‘other’ company may purchase one and reverse engineer it and sell it for cheap. I’ve seen it done, be careful. This is so unique, one of a kind, I can only bet every camera looks different.
Do we have options for the type of duct tape, er…textured grip,being offered??? Red is so 2012, I want plaid! Kind of like a Burberry design.
Please reply at your earliest convenience.
hendrik ·
wow thats the offer i have waited for the last year !!
can i get this in a space enabled version for my next holday with real fake meteor gems and a fake beryllium housing.
i would pay with eral monopoly dollars, as my money printing enine is out of order since my recent chess set purchese.
please contact my persomal designer for further details
David ·
Can I, for an extra thousand, have my initials bedazzled in?
Roger Cicala ·
Absolutely, David. Or we can get the glitter glue out if you’d rather have it in script.
Zoz ·
This is hilarious. Great job guys! You should call it the Hassle 7.
Paul ·
Genius
Dweeb ·
That’s Insane! I can’t afford a camera like that, especially a Hasselblad!
Ricardo ·
This price includes the photographer?.
Guess Hasselblad too.
Slick ·
Enough bling-addled dolts, probably the girlfriends/mistress of some nuveau-riche jackass in East Asia or Russia will buy this krap. Pretty damned pathetic.
Mark Colman ·
Hilarious! You guys crack me up!
Paolo ·
Guys from LR, you’re great!! Thanks for this wonderful gem of humor.
Hottie ·
And I thought Leica were bad for rebadging a Panasonic and charging double. This is hilarious! Now I have no camera brands left to aspire to except handmade wooden large format…
Tami ·
where is the Looney rental page?!?
Dan ·
This is exactly what I was waiting for! Roger – can I get two of them?
Brandon Tucker ·
Now that I have someone’s fingerprint image…….
Archibald Tuttle ·
ROFL, didn’t expect this when I followed a link from dpreview.com! 😉
Mike ·
Any chance of a mark two?