I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
The history of the 70-200mm is far shorter than many may suspect. With the original Canon 70-200mm f/.28L, from Canon at least, being released in 1995, many people are shocked to hear that we’ve had seven different iterations of this lens in just 23 years. And that’s only counting the Canon versions – Sigma, Tamron, […]
Equipment
I love my Canon 100mm f/2.8L Macro lens. Since I got it six months ago from Lens Authority (after renting it half a dozen times for projects), it hasn’t really left my camera body. Though like most macro lenses I’ve used, it’s a bit slow to focus, and can be a little fickle when using […]
Customer Stories
From time to time, we have customers who are so excited about their rentals, that they end up tagging us in the photos and videos that they were able to create. And sometimes, we find some work that inspires us so much, that we have to highlight, through retweets, shares on social media, and every […]
Geek Articles
Creating videos can be a very complicated and cumbersome process, but can be very rewarded when done correctly. Between framerates, sound, codecs, and color grading, there certainly is a lot of technicals to learn when it comes to video, but one of the most important traditional techniques you can gain an understanding for is how […]
Equipment
With WPPI, NAB, and the dozen other photo and videography shows going on over the last few months, we’ve been busy engulfed in new cameras, new technology, and new workflows for the coming year and beyond. We’ve certainly done our fair share of coverage on these shows, and we’ll know more when the products are […]
