I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Equipment
A short time ago, I shared a piece breaking down the lighting styles and diagrams of different lighting setups for portrait photography. Beyond anything else, lighting is what got me passionate about photography, so I decided I’d continue the trend, and show you a few diagrams of lighting while on location to hopefully inspire you for […]
Equipment
Each year at this time, the Lensrentals.com staff travels to Las Vegas, NV for the Wedding and Portrait Photography International Expo, which is commonly referred to as WPPI. Not only does this give us the opportunity to connect and meet so many of our customers, but it also gives brands the opportunity to announce their […]
Equipment
Beauty photography can seem a bit complicated on the surface, but it’s not nearly as difficult as people sometimes make it. With a hyper focus on skin and makeup, beauty photography provides a platform for a photographer to show their skills in lighting as well as in retouching. Afterall, lighting is most important when it’s […]
Equipment
As we mentioned in our recent article showing off the Most Rented New Products of 2017, people love the Panasonic GH5; and our video techs love it too. With 4:2:2 10-bit in 4K, you’d be hard-pressed to find a better video camera in a smaller package. But this year at the Consumer Electronics Show, Panasonic surprised […]
Equipment
A month or so ago, I was able to get my hands on the Canon 200mm f/1.8L Lens and test it for a review on Lensrentals.com. It was an experiment of an article, as often, we try to discuss gear that we can stock and rent out to our customers. With the Canon 200mm f/1.8L […]
