I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Other
It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art generation tools will forever concern […]
Equipment
With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the […]
Lighting
If you’ve followed this blog for any amount of time, you will probably know by now that I love lighting. Over the last couple of years, I’ve shared dozens of lighting diagrams and spent a lot of time deducing how lighting works. While I discuss many of the nuances and technicalities of lighting, I rarely […]
Lighting
Shooting with gelled or RGB lights can be a great way to expand your creativity and create new works of art. However, the process can be a bit more complicated than one might expect. Depending on the gels you’re using, you’ll lose a certain amount of light, making the process of light balance all that […]
Photographic Techniques
A week or so ago, my girlfriend and I sat down to watch the season two premiere of one of our favorite shows, Severance. Upon starting the show, we were met with a ~2-minute montage of Adam Scott’s character running through the narrow corridors of Lumen Industries. My girlfriend, a talented writer and producer for […]
