Author Five Photo & Video Innovations to Look Forward to in 2025 | Lensrentals Blog

I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
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By Zach Sutton
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a graph regarding the most exciting advancements they’re looking forward […]
Customer Stories
By Zach Sutton
The start of the new year marks new beginnings and a fresh start on your goals and ambitions, so you’ll often see people manifest their resolutions for the year. By contrast, creativity is often considered something that cannot be forced but rather nurtured. However, portrait photographer Brandi Nicole has developed a movement for five years […]
Equipment
By Zach Sutton
I’ve talked a lot on this blog about using constant lights typically aimed for videography, for photography. It’s a typical article I keep bringing up as I upgrade my lights on both the video and photo sides and look for any crossover that can be found. The reason is simple – if you’ve ever been […]
Equipment
By Zach Sutton
I love Pro Packs and have used them for a number of years in my work. Their reliability, power ratios, and quality of light are unmatched, but so is their price. If you’re looking to get a new Profoto Pro-11 pack, you’re looking to pay about the same price as a nearly new Toyota Corrola […]
Equipment
By Zach Sutton
A few months ago, I was spending a lot of time looking for a converter ring that would convert Bowen mount lights, so that they worked for Profoto modifiers. The system seems simple enough, but like so many other times in my career as a photographer, I could not find this tool that would be […]