I'm Zach and I'm the editor and a frequent writer here at Lensrentals.com. I'm also a commercial beauty photographer in Los Angeles, CA, and offer educational workshops on photography and lighting all over North America.
Other
I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces. And […]
How To's
Having a photography studio can help elevate your photography work, and your brand image considerably, but what comes with a fresh photography studio is an immense amount of expenses. Because of this, you’ll find a lot of photographers who work exclusively on location – offering their sessions at local parks or public spots. But you […]
Lighting
I’ve written several articles over the years about lighting, and attempting to debunk some of the complications users often face when bringing off-camera flash into their workflow. And while I’ve pawed over the Inverse Square Law, the technicals of features such as High-Speed Sync, and given dozens of lighting diagrams, I’ve never really talked about […]
Equipment
Continuous lights and studio strobes are both crucial tools in photography and videography, yet they serve distinct purposes. Continuous lights, primarily used in videography, provide constant and steady illumination, allowing for continuous lighting during video shoots. These lights emit a continuous, steady beam of light, enabling videographers to preview and adjust the lighting in real […]
Recommendations
Each January always marks a slow start for me and my business, as everyone becomes a shut-in for a couple of months with the colder weather. But being a shut-in allows me to organize my business a bit for the new year, and take some time to sharpen my skills in the photo and video […]
