Other
It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art generation tools will forever concern […]
Equipment
With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the […]
Equipment
It’s common in photography to find a lens you like and stick with using that lens exclusively for several months at a time. I’ve done this myself, with the Canon EF 35mm f/1.4, then the Canon EF 85mm f/1.2L II, and now the GF 120mm f/4 Macro. But if you’re feeling stuck in your creativity, […]
Other
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a graph regarding the most exciting advancements they’re looking forward […]
Equipment
Each year, we review our rental data and provide some insight into market trends in photography and videography. Personally, I think we’re a pretty good source, as we are the largest rental house in the world and have a massive inventory of various products. If you’ve been following this blog over the last couple of […]
