History of Photography

From the Great Pyramid to Toy Trains: Early Flash Photography

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Urochordataphobia Whenever out-of-print books start arriving at Lensrentals, they know I’m about to write a history article. It happened again last week, and one of the young employees asked me, “why do you write these things?” I told them because I have urochordataphobia — I fear the example of the sea squirt. A young sea […]

Equipment

Protecting Yourself from Gear Theft

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In case you don’t know it, cameras and lenses are prime theft targets. You may never think it’s going to happen to you, but almost every day I hear from someone who is missing thousands of dollars worth of gear with no hope of getting it back. As a rental company, we have lots of […]

Roger's Corner

Photography Consumer’s Bill of Rights

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In 1962, then President Kennedy presented to the U. S. Congress a Consumer’s Bill of Rights. The second and third points of this Bill are as follows: (2) The right to be informed–to be protected against fraudulent, deceitful, or grossly misleading information, advertising, labeling, or other practices, and to be given the facts he needs […]

New Items

Sigma 120-300 f/2.8 Part II: Comparative Anatomy

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We know the optical formula for the new version of this lens is the same as the old version. We know it has the ability to be reprogrammed and adjusted with the new Sigma dock and Optimization Pro Software. We know there have been some changes to the mechanics and structure of the lens, but […]

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