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Humor and Sarcasm
Humor and Sarcasm

Camera and lens manufacturers employ teams of professionals to write their copy, and others to edit it dozens of times. At least you would think they did. But what they actually publish is often a combination of market-speak, outright lies, and sometimes just oddly puzzling (and often funny)…

Roger Cicala · February 19, 2012
Video
Video

As some of you may know, we absolutely love Shade Tree Films. Whenever they are putting on one of their Cine-Skool events (a really amazing 3 day workshop for videographers of all skill levels), we help them out by providing demo equipment. In return, they’ve created some amazing videos for us in…

Drew Cicala · February 17, 2012
How To's
How To's

Inevitably, over time the plastic LCD cover on the back of your camera gets scratched, scuffed and generally ends up looking older than the camera really is. Most of the time it doesn’t matter much, you can see the images and menus just fine. But given enough scratches light glare may interfere…

Roger Cicala · February 16, 2012
Technical Discussions
Technical Discussions

### Why Sensor Size Matters Part 1 of this series discussed what the different sensor sizes actually are and encouraged you to think in terms of the surface area of the sensors. It assured you the size of the sensor was important, but really didn’t explain how it was important (other than the…

Roger Cicala · February 5, 2012
Technical Discussions
Technical Discussions

We get a lot of questions about sensor sizes and crop factors. Most people know the difference between a standard (APS-C) crop sensor and a full-frame sensor. Not many, though, know how much smaller a 2/3” sensor is than a 4/3 sensor, and fewer still the difference between those and a 1/1.8”…

Roger Cicala · January 30, 2012
Equipment
Equipment

It’s winter. It’s slow. We get bored. We have lots of stuff to play with. Too much stuff and too much time leads to all kinds of trouble. I mean experimenting to find combinations of equipment that might benefit our customers. So anyway, Joey decided it would be a superb idea to take a tiny little…

Roger Cicala · January 20, 2012
Equipment
Equipment

Alright everybody. Tim here with a little info for you about strobe triggers. We get quite a few calls or emails each week asking how these little guys work, which one is best, which one will make my photos better than everyone else’s, etc. Since I’ve noticed a trend of questions, I thought I’d go…

tim · January 13, 2012
History of Photography
History of Photography

I had a fun surprise today. We were cleaning a couple of old Petzval lenses, getting them ready to show off at Imaging USA next week. One of our Darlot lens from circa 1870 or so gave us quite a surprise. *A pair of Darlot Petzval lenses, circa 1870* When we removed the elements to clean them, we…

Roger Cicala · January 13, 2012
Repair alerts
Repair alerts

### What Is This? We started doing this several years ago. We have a unique opportunity: we own a very large number of lenses subjected to rather harsh conditions: they get packed in boxes, tossed around by UPS, and sometimes the user isn’t as careful with them as you would be with your own lenses.…

Roger Cicala · January 10, 2012
Resolution Tests
Resolution Tests

Every so often the Universe realizes I’m getting a little cocky and sends someone to ask me a simple question I can’t answer. It happened again the other day. Michael Plumridge and Peter Lik asked Tyler what the sharpest 50mm lens was. They were shooting on Red Epics with adapters so neither brand,…

Roger Cicala · January 2, 2012
Other
Other

Happy New Year! We don’t post as often as some other blogs because we try and develop well researched, insightful blog posts. Even though we don’t post often, over the course of the year, we develop a LOT of content. This year, we think we developed some really good stuff. We’ve broken our most…

Drew Cicala · January 1, 2012
Other
Other

*Baby Roger says Happy New Year!* 2011 has been an eventful year, both for us here at LensRentals, and for the photography industry as a whole. In case you’ve been asleep for the whole year, we thought it would be helpful to create a series of blog posts documenting what the heck happened this…

Drew Cicala · December 30, 2011