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107 posts
Equipment

Shooting MotoGP at Circuit of the Americas with the Fujifilm GFX100S II: A Field Review

Let me be upfront about something: bringing a large-format camera to a MotoGP weekend is, on paper, a fool’s errand. The GFX system was never designed for high-speed action photography, even though Fujifilm says it can hang in that kind of environment. It is a camera built for maximum image…

Sam Bendall · April 17, 2026
Equipment

Five Photo & Video Things I Hope to See More of in 2026

Last month was definitely a month of reflection. Not just in our personal lives, as we look back on the year and mark our successes and failures, but also on this blog, where we analyzed all our rental and purchase data and shared it with our viewers. January, however, will usually mark the…

Zach Sutton · January 16, 2026
How To's

Hybrid Shooting Lessons From a Photography Background

Whether you’re a photographer, videographer, or “content creator” (a term I personally cringe at), the current expectation is that you can shoot both stills and video. When I began my photography career in 2008, deliverables were much simpler. Instagram hadn’t launched yet, and brands were just…

Ryan Longnecker · June 10, 2025
Equipment

Is Medium Format Worth it?

With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the…

Zach Sutton · April 7, 2025
Lighting

Photoshoot Breakdown – Working with Gels in Studio

Shooting with gelled or RGB lights can be a great way to expand your creativity and create new works of art. However, the process can be a bit more complicated than one might expect. Depending on the gels you’re using, you’ll lose a certain amount of light, making the process of light balance all…

Zach Sutton · March 6, 2025
Photo

Four Tips to Better Your File Organization

If there is ever one universal truth about photographers, it’s that they could be better organized. I might be the worst offender, but I’ve started this year with a new mindset and goal of better organizing my photos, so I figured it was worth sharing in an article with you guys today. The spawn of…

Lensrentals · February 21, 2025
Equipment

How Photographers & Videographers Bring the 2024 Olympics Together

There have been some incredible photo and video moments from the 2024 Paris Olympics this year – highlighting incredible moments of victory for the world’s greatest athletes. However, many people don’t realize the amount of pre-production that goes into gearing up for the Olympics, so much so that…

Zach Sutton · August 8, 2024
Equipment

Comparing the Leica M11 & Leica M11 Monochrom

Leica – a brand synonymous with German craftsmanship and quality, is also a brand associated with a high price, and if you’re in the right (or possibly wrong) circles, a lot of cynicism. While they’re a brand known for creating lenses with some of the highest quality optics available, they’ve also…

Lensrentals · July 11, 2024
Lighting

The Art of Backlighting

When lighting a subject, it makes the most sense to have the light in front of the subject. However, when shooting with the light in front of your subject, it’s easy to make your image appear flat and uninteresting. By using a backlight, you’re able to further separate your subject from the…

Zach Sutton · May 16, 2024
Equipment

Finding an Alternative to the Fujifilm X100VI – My Time with the Fujifilm X-T5

I’ve never really found much use for walkaround cameras. Believe me, I want to love them, but as a commercial photographer, I don’t feel super comfortable carrying my camera around with me – it has always been a tool for the work I produce. As a photographer, I’ve always believed in purposeful…

Zach Sutton · April 18, 2024
Equipment

How Modern Camera Shutters Work

There seems to be some confusion on the issue of how modern camera shutters work. I’m going to try to clear some of that up in this post. Some caveats: - There are variations among camera manufacturers that I’m going to gloss over. - This applies to CMOS sensors that employ at least one…

Jim Kasson · March 28, 2024
Other

Comparing AI-Generated Headshots with Real Headshots

I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces.…

Zach Sutton · February 29, 2024