Category How Technology Brings the NFL Super Bowl to Life | Lensrentals Blog

Equipment

How Technology Brings the NFL Super Bowl to Life

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The NFL has come a long way since its first national broadcast on NBC in 1939. What began as a simple presentation of a football game has evolved into a spectacular combination of sport, entertainment, and storytelling. Each Super Bowl pushes the boundaries of technology as we find new ways to inform, celebrate, advertise, and […]

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Finding the Best Action Camera for 2023

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Buying an action camera a few years ago was a fairly easy process – find out which GoPro is the latest version, compare that to the years prior version, and click purchase. However, in recent years, GoPro has finally been met with some competition in the market, and the selection process has been far more […]

Geek Articles

Previsualization in Photography

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I live near Carmel, California. The photographic history of this place is freighted with an approach to image-making called previsualization.  Ansel Adams wrote about visualization, which he defined as “the ability to anticipate a finished image before making the exposure”. Minor White later distinguished between what he called “pre-visualization”, or visualization before the negative is exposed, […]

Equipment

What You Need for a Product Photography Toolkit

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Product photography helped keep my business afloat during the extended Covid-19 lockdown, which also helped me develop my skills through the pandemic. And while this isn’t a typical article you might find on our blog – we focus on more of the technical aspects of lenses and camera sensors – I have found it to […]

Geek Articles

Sensor Format Size and Image Quality

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In the last 10 or 12 years, I’ve owned and made many images with APS-C (with crop factors between 1.3 and 1.5), full frame (FF), and 33×44 (MF, or crop MF, depending on your level of precision – and maybe your agenda). During that time, I’ve also used larger MF cameras and a 72×96 mm […]

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