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On The Go Filming Techniques for your Next Video Shoot
Some projects throw you a curveball right when you think you have everything figured out. Midway through a convention shoot, my client asked if we could add some “Glambot” style shots to the day, followed by quick person-on-the-street interviews with attendees. Two very different things to pull off…
Recreating Iconic Lighting Techniques Used in Film
A few weeks ago, we looked at some of the Oscar nominations and the cameras that were used to bring these films to life. While that was an interesting look at some of the gear used to create these films, it’s still just a small fragment of what is needed to make them the best in their class. So I…
The Netflix Approved Camera List for 2026
With the motion picture being over 100 years old at this point, there is a pretty massive array of gear you could use for your next film. However, without standards, it’s easy to end up with footage that doesn’t translate well on modern televisions and screens. While creative expression is…
Top Photography and Videography Purchases for 2025
A week or so ago, we shared our annual data on the most popular gear rented from our inventory, which brands are growing in market share, which are shrinking, and so on. The piece is one of the most comprehensive sources of data-sharing information in this industry and a great way to see where…
Top Photography and Videography Rentals for 2025
Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful. As the premier rental house in America, this data has significant importance for market trends and where we can expect things to go in the…
The Best Gifts for the Photographer or Videographer in Your Life
The gift-giving holidays are upon us, so it was fitting to put together a list of our favorite gift ideas for these upcoming holidays. Because if you’re a photographer or videographer, you’ve probably gotten a dozen of those lens-shaped coffee mugs at this point, so let’s make a list of products…
14 Things You Didn’t Know You Could Rent From Us
At Lensrentals.com, we’re known for renting cameras, lenses, and other equipment to photographers and videographers throughout the United States and those traveling worldwide. While much of our bread and butter consists of Sony a7R V camera systems and Canon 24-70mm f/2.8L lenses, we also offer a…
Most Popular Rentals of the Last 19 Years
This month marks Lensrentals.com’s 19th anniversary, and we wanted to celebrate with a few blog posts. What started as a few Leica cameras and lenses rented out of Roger’s garage (which you can learn more about in this podcast episode) has evolved into the largest rental house in the United States,…
Can You Differentiate AI Art From Real Photos?
It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art generation tools will forever concern me…
Is Medium Format Worth it?
With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the…
Unconventional Lenses to Try on Your Next Photoshoot
It’s common in photography to find a lens you like and stick with using that lens exclusively for several months at a time. I’ve done this myself, with the Canon EF 35mm f/1.4, then the Canon EF 85mm f/1.2L II, and now the GF 120mm f/4 Macro. But if you’re feeling stuck in your creativity, there…
Five Photo & Video Innovations to Look Forward to in 2025
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a graph regarding the most exciting…