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How To's

Building a Photo or Video Studio on a Budget

Having a photography studio can help elevate your photography work, and your brand image considerably, but what comes with a fresh photography studio is an immense amount of expenses. Because of this, you’ll find a lot of photographers who work exclusively on location – offering their sessions at…

Zach Sutton · February 22, 2024
Equipment

First Impressions With the Fujifilm GFX 100 II

These last few months have had a lot of really exciting camera announcements – from the Sony a9 III to the Nikon Zf – but one of them piqued my interest more than the rest – the Fuji GFX 100 II. For longtime followers of this blog, you probably know that my work is primarily in studio beauty…

Zach Sutton · November 30, 2023
Equipment

Do Recent Advancements in Upscaling Make the Megapixel Race Obsolete?

If you’ve been in the photography world for any amount of time over the last 15 years, you’ve probably heard the term ‘megapixel race’. Starting back in the early 2000s with the dawn of digital photography, the megapixel race was the race in which each manufacturer of cameras, from…

Zach Sutton · October 19, 2023
Other

Working with Top Talent to Develop Your Photography Portfolio

Over the past decade, I’ve had several opportunities to work with some incredible talent in the modeling, acting, and music space. And while I’m proud of the work I’ve done, I’m often asked how I got the opportunity to work with such people. Well, the short answer is a lot of hard work and…

Zach Sutton · October 12, 2023
Equipment

Getting Started with Macro Photography

With the announcement of the Fujifilm GFX 100 II last week, I started thinking about my own camera and gear. I have owned the Fujifilm GFX 100s for a few years now, and I absolutely love it as my daily camera system. However, despite having the Fujifilm GFX 100s as my main camera for nearly three…

Zach Sutton · September 21, 2023
Photo

How to Photograph a Music Festival

There have never been more opportunities for photographers to cover music festivals than there are today. From big-name festivals in major markets to smaller regional and local festivals, these events offer a fun and challenging experience for both the newcomer and the seasoned professional. With a…

Josh Wool · September 7, 2023
Lighting

Six Lighting Setups to Try on Your Next Photoshoot

Over the course of my career, I’ve noticed that a lot of my work comes in waves, where I will be incredibly busy for several months on end, and then be really slow for a month or two. Historically, August is always been a slow month, so as a result, I typically take my time in August to organize my…

Zach Sutton · August 31, 2023
How to See the Leica Look
Equipment

Understanding the ‘Leica Look’

I’m always inherently a bit of a skeptic when someone’s explanation for something involves a ‘magic’ or a ‘minutia’ that can’t quite be explained. When someone offers an explanation to reasonings for what gear they use, I want them to take a pragmatic approach – This lens is much more robust than…

Zach Sutton · August 25, 2022
Equipment

Can You Tell the Difference Between the Leica M10 and Leica M10 Monochrom?

Leica is perhaps, the one camera brand over any others that are willing to push the bounds within the camera market. While not all of their ideas are a hit – the LCD Screenless Leica M10-D comes to mind – it’s certainly worth commending a brand that is willing to do something different and think…

Zach Sutton · June 3, 2022
Parabolix Reflector Rentals
Equipment

Why You Need to Consider Parabolic Reflectors in Your Work

I love using studio strobes in my photography work. The flexibility and control it gives me far outweigh any of the benefits I’ve found with natural light. However, fundamentally, strobes are designed to mimic sunlight, and modifiers are designed to mimic the weather conditions included in…

Zach Sutton · May 18, 2022
Equipment

Comparing a Ten-Year-Old Camera to a Modern One

This month marks ten years for the Canon 5D Mark III – a camera once known as the top of the line, now superseded by a couple of different camera generations. With March of 2022 being its ten-year birthday, I thought I’d do a fun little comparison to see how far we’ve come in these ten years, and…

Zach Sutton · March 14, 2022
Most Rented Products 2021
Equipment

The Most Rented Photo and Video Products of 2021

Each year, we try to share as much information as possible with our community here at Lensrentals.com. Being one of the largest rental houses in the world, we think that our end-of-the-year data can show a pretty broad scope of where the industry is heading and what we can expect into next year and…

Lensrentals · December 21, 2021