Equipment
There’s no need to bury the lede on this one, so here it is: Lensrentals now carries the ARRI Amira and Alexa Mini. Some of our video clients, especially those with the benefit of higher budgets, may already have worked with one of these cameras. Many have also probably had experience with similar bodies in […]
Equipment
There can be a lot of guessing involved when choosing gear for an unfamiliar venue. The techs at LR are consistently asked questions about the best focal length to use for an event. There are focal length calculators online like this one that can help determine which is right for you, and this visual guide can […]
Equipment
What Is A Monochrome Sensor And Why Does It Exist? Leica cameras have always been exciting to me. I think it’s mostly because of how expensive they are. Holding and using something incredibly out of my budget gives the shooting experience a little extra magic. But even with that magic, I normally pass over them […]
Equipment
We always get excited when a lens comes out with some new technology or major changes. This time, the new technology came from an unexpected source when Leica released the Vario-Elmarit-SL 24-90mm f/2.8-4 ASPH lens. I know most of you don’t think of Leica as technological groundbreakers and most of you probably barely noticed the release of […]
Equipment
Full disclosure: I watch a lot of cooking shows. Top Chef, Mind of a Chef, and No Reservations are some of my go-to’s, but my absolute favorite (and by far the dorkiest) is Good Eats. A sort of founding commandment or mantra of that show kept popping into my head over my last couple weekends […]
