Equipment
It’s common in photography to find a lens you like and stick with using that lens exclusively for several months at a time. I’ve done this myself, with the Canon EF 35mm f/1.4, then the Canon EF 85mm f/1.2L II, and now the GF 120mm f/4 Macro. But if you’re feeling stuck in your creativity, […]
Other
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a graph regarding the most exciting advancements they’re looking forward […]
Equipment
Each year, we review our rental data and provide some insight into market trends in photography and videography. Personally, I think we’re a pretty good source, as we are the largest rental house in the world and have a massive inventory of various products. If you’ve been following this blog over the last couple of […]
Equipment
Last week, we highlighted some of the statistics from our rental inventory, showing you all which products are trending most and which products are the most popular from our inventory. But we don’t just have a rental inventory – we’ve also become a pretty large used marketplace for cameras, lenses, and accessories. And unlike previous […]
Equipment
We review our rental data each year around this time to identify the most popular gear rented throughout the calendar year. As one of the largest rental houses globally, we believe this insight can reveal important trends in the photography and videography equipment industry and help us anticipate future developments. We’ve done this for several […]
