Category Most Popular Rentals of the Last 19 Years | Lensrentals Blog

Equipment

Most Popular Rentals of the Last 19 Years

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This month marks Lensrentals.com’s 19th anniversary, and we wanted to celebrate with a few blog posts. What started as a few Leica cameras and lenses rented out of Roger’s garage (which you can learn more about in this podcast episode) has evolved into the largest rental house in the United States, providing thousands of pieces […]

Customer Stories

Starship Flight 9: Photographing History, Triumph, and Turbulence

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When have you felt most locked-in behind a camera? Was it on the sidelines, framing a game’s do-or-die play? Or perhaps glimpsing a rare animal after days of patiently waiting in harsh conditions? For me, it’s the instant all 33 Raptor engines ignite beneath SpaceX’s Starship launch vehicle, the ground literally trembling as the rocket […]

How To's

Breaking Down One-Shots in Cinematography

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The Oner – A cinematographer’s boss fight that really tests one’s ability to choreograph a scene from front to back and expertly flex their skills with a camera. While the Oner (or commonly called a one-shot) was certainly always a novelty, with recent technological advances and current trends in cinematography, the Oner has pushed itself […]

Other

Can You Differentiate AI Art From Real Photos?

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It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art generation tools will forever concern […]

Equipment

Is Medium Format Worth it?

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With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for the last 10 years or so, depending on the […]

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