Equipment
Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]
Other
Most everyone is talking these days about artificial intelligence, and the latest machine learning tools developed within the art space. Whereas 2021 was all about NFTs, this year is very much about AI and how it will change the art industry or possibly, destroy it entirely. As someone who is fascinated by technology and how […]
Humor and Sarcasm
In the past, we’ve put out several April Fools day posts, from Roger explaining how to find the perfect brick wall to test your lenses with the utmost accuracy, to him explaining the new numerical analysis system employed to find which lens is truly the sharpest. This year, instead of teasing our readers to see […]
Geek Articles
When teaching basic lighting principles, I break down how to light a subject into having three basic variables – Intensity of Light, Quality of Light, and Direction of Light. The intensity of light is pretty simple in its execution – how bright or dim your light is. Quality of light refers to whether it’s soft […]
Geek Articles
When I learned that Lensrentals.com would start carrying the Profoto Pro-11 and Profoto Pro Heads, I was really excited. Not necessarily because they’re the workhorse standard for large-scale commercial photography, or that Pro-Heads are commonly what I use in my own work, but because of an added variable that many people don’t realize – flash head […]
