Large Format, Small Form Factor. The first of its kind, the GFX 100RF mixes the high-resolution quality of medium format with a sleek and lightweight rangefinder-style body. Equipped with a fixed 35mm (28mm equivalent in 35mm terms) prime lens, this camera is dedicated to an active image-making experience. It is sleek, tactile, well-suited for travel and street photography, and makes for a very stylish everyday carry.

Custom Creative Control. Create your own distinct look with 20 film simulations, nine aspect ratios, and a digital teleconverter for 45mm, 63mm, and 80mm focal lengths that mimic three popular GF lenses. The built-in lens has a leaf shutter that can sync with strobes and flashes up to 1/4,000th of a second. It also has a 4-stop ND filter – ideal for shallow depth of field shooting in bright conditions or for smooth motion effects.

Large Feature Set, Expertly Crafted. This is truly a unique point-and-shoot. Not only are you working with 100+ megapixels, the processor also sets a new standard for medium format speeds with up to 6 frames-per-second shooting. A redesigned pixel structure and microlens layout of the sensor improves sharpness and autofocus accuracy. This complements a newly-designed lens with excellent image quality and focusing down to under 8 inches. Autofocus performance is supported by improved algorithms and AI subject detection. Expand your creative storytelling with 4K30p 4:2:2 10-bit recording in F-Log2 and 13+ stops of dynamic range. ProRes 4:2:2 codec is available when recording directly to an SSD via the USB-C port.

Shoot in Style. The GFX 100RF has a rangefinder-inspired design, complete with an offset viewfinder similar to the ones found in the Fuji X100VI, X-Pro3, and GFX 50R. There are two newly-designed physical functions: a dial for aspect ratio and a lever for teleconverter cropping. Taking advantage of the massive sensor, the default wide angle prime lens can be digitally converted to 45mm, 63mm, and 80mm. The aspect ratios pay homage to large format 8 × 10 cameras, Fuji legacy analog cameras like the TX-1 and GA645, classic 35mm format cameras, and more. While smaller and lighter than other GFX cameras, this machined-aluminum body is still packed with useful tools, including dual SD slots, headphone and microphone jacks, and a micro-HDMI port. Lastly, the large touchscreen and intuitive menu interface make composition and customization quick and easy.