Category The Ten Biggest Announcements at NAB 2024 | Lensrentals Blog

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The Ten Biggest Announcements at NAB 2024

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The National Association of Broadcasters show (commonly called NAB) is a bit like an annual Christmas for cinematographers and videographers. As one of the largest trade shows in the world, NAB is where all the major manufacturers meet and show off their latest products and technological advancements in the videography field. Because of NAB, the […]

Equipment

How Technology Brings the NFL Super Bowl to Life

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The NFL has come a long way since its first national broadcast on NBC in 1939. What began as a simple presentation of a football game has evolved into a spectacular combination of sport, entertainment, and storytelling. Each Super Bowl pushes the boundaries of technology as we find new ways to inform, celebrate, advertise, and […]

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Finding the Best Action Camera for 2023

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Buying an action camera a few years ago was a fairly easy process – find out which GoPro is the latest version, compare that to the years prior version, and click purchase. However, in recent years, GoPro has finally been met with some competition in the market, and the selection process has been far more […]

Geek Articles

Previsualization in Photography

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I live near Carmel, California. The photographic history of this place is freighted with an approach to image-making called previsualization.  Ansel Adams wrote about visualization, which he defined as “the ability to anticipate a finished image before making the exposure”. Minor White later distinguished between what he called “pre-visualization”, or visualization before the negative is exposed, […]

Equipment

What You Need for a Product Photography Toolkit

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Product photography helped keep my business afloat during the extended Covid-19 lockdown, which also helped me develop my skills through the pandemic. And while this isn’t a typical article you might find on our blog – we focus on more of the technical aspects of lenses and camera sensors – I have found it to […]

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