Category » Roger’s Ramblings

Equipment

I Sing of OLAF . . .

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I have a couple of things to talk about today. First, is to announce the winner of our name the new machine contest. Second is to answer about 1,000 people’s questions regarding optical testing and adjustment. The New Machine’s New Name First, if you don’t known what we are naming then you can find out […]

Roger's Ramblings

Disruption and Innovation

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This is a long article, meant to be read at your leisure.  You better start swimmin’ or you’ll sink like a stone For the times they are a-changin’.       Bob Dylan Technology changes tend to be of two types: incremental improvements or disruptive innovations. Incremental improvements allow one manufacturer to take market share from another […]

Equipment

Assumptions, Expectations, and Plastic Mounts

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Photography companies love catchword marketing. They like catchwords because photographers make assumptions about what those words mean, even though the words really don’t mean anything. So basically, they say nothing, but it makes you believe something. Two of my favorite examples are “professional quality construction” and “weather resistance”.  When I read those terms, my brain […]

Roger's Ramblings

Iceland Spar: The Rock That Discovered Optics

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Every year, I can’t think of anything I want for Christmas.  So this year, I was pretty excited to come home and tell my wife, “I know exactly what I want for Christmas. A nice big piece of Iceland spar.” I even sent her a link to make it easy. (It’s certainly a comment on our […]

Equipment

Metabones Blackmagic

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Metabones, maker of the impressive Speedbooster adapters is back at it again. When the Speedbooster first came out, I wrote about it being like magic, increasing the aperture and field-of-view of Nikon and Canon full-frame lenses mounted to NEX and micro 4/3 cameras, while maintaining or even improving image quality. Now they’ve brought the Metabones magic […]

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