Category How Technology Brings the NFL Super Bowl to Life | Lensrentals Blog

Equipment

How Technology Brings the NFL Super Bowl to Life

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The NFL has come a long way since its first national broadcast on NBC in 1939. What began as a simple presentation of a football game has evolved into a spectacular combination of sport, entertainment, and storytelling. Each Super Bowl pushes the boundaries of technology as we find new ways to inform, celebrate, advertise, and […]

Other

Photographing Wildlife from a Kayak

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Many of the most compelling wildlife images are taken from as close to the subject’s eye level as possible.  For aquatic birds, small marine mammals, and other wildlife that live in and around the water achieving this can be challenging. I have found that photographing these animals from a kayak has really unlocked my ability […]

Equipment

Photographing a Rocket Launch…Remotely?

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Photographing a rocket launch with remote cameras offers a unique perspective beyond what the public typically witnesses. While televised or streamed broadcasts often showcase the grandeur of a rocket ascending into the heavens, remote cameras can provide an intimate and intricate view of the launch as it happens from a more unique perspective – positioned […]

Lighting

Which Light Modifier Do You Choose for Your Photography Session?

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I’ve written several articles over the years about lighting, and attempting to debunk some of the complications users often face when bringing off-camera flash into their workflow. And while I’ve pawed over the Inverse Square Law, the technicals of features such as High-Speed Sync, and given dozens of lighting diagrams, I’ve never really talked about […]

Equipment

Can Continuous Lights Replace Studio Strobes?

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Continuous lights and studio strobes are both crucial tools in photography and videography, yet they serve distinct purposes. Continuous lights, primarily used in videography, provide constant and steady illumination, allowing for continuous lighting during video shoots. These lights emit a continuous, steady beam of light, enabling videographers to preview and adjust the lighting in real […]

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