Equipment
Recently, my team and I got a proposal to make a music video for an alternative rock band. Their pitch boiled down to essentially “a throwback to 70’s/80’s horror movies, but with modern production values.” We went back and forth on a few ideas regarding aspect ratios, cameras, lenses, camera movement, and lighting. After deliberating, […]
Other
Finding inspiration for your photography or videography can sometimes feel like a daunting task, especially when the knowledge and potential resources can feel overwhelming and endless. Whether you’re a seasoned pro or just starting out, these tips and ideas will help you rejuvenate your passion, skills, and knowledge for videography and photography and take your […]
Equipment
Typically, this blog stands on the idea of “Please protect your gear, and if it’s our gear you’re renting from us, please absolutely protect the gear”. However, mistakes happen, and things break. When you have an inventory as large and diverse as ours, that reality happens way more than we’d care to admit. So after […]
Other
Most everyone is talking these days about artificial intelligence, and the latest machine learning tools developed within the art space. Whereas 2021 was all about NFTs, this year is very much about AI and how it will change the art industry or possibly, destroy it entirely. As someone who is fascinated by technology and how […]
Humor and Sarcasm
In the past, we’ve put out several April Fools day posts, from Roger explaining how to find the perfect brick wall to test your lenses with the utmost accuracy, to him explaining the new numerical analysis system employed to find which lens is truly the sharpest. This year, instead of teasing our readers to see […]
