Equipment
Chromakey has become a staple in all video productions, from big-budget Marvel films down to your local weather report – but the history of chromakeying and masking is a long and storied one, that dates back over 100 years, well before the digital tools that make it easy today. Being that it’s a technique implemented […]
New Items
The National Association of Broadcasters show (commonly called NAB) is a bit like an annual Christmas for cinematographers and videographers. As one of the largest trade shows in the world, NAB is where all the major manufacturers meet and show off their latest products and technological advancements in the videography field. Because of NAB, the […]
Equipment
Adding RGB or gelled lighting is an effective way to diversify your photography or video work, and can be incredibly easy to implement into your workflow. However, adding colored lighting into your workflow is easy by practice, it’s not always easy to get great results by adding these elements into your workflow. So today, we’re […]
Lensrentals News and Alerts
We have some exciting news to share with you today! Our inventory just got a major upgrade as we recently acquired select assets of the BorrowLenses business, an online marketplace for photo and video equipment rental. With this acquisition, we have expanded our already industry-leading inventory of photo/video gear even further, offering you access to […]
Other
I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces. And […]
