How To's
A film budget — it’s the large grizzly bouncer with the lousy reputation standing in the way of your talent getting beyond that golden door of opportunity where stories are made and told and, if you’re luckier than a ladybug rolling sevens, distributed. As filmmakers, we all come face to face with this very same […]
Equipment
GoPro cameras have been a staple in bags of various photographers and videographers around the world. They’re almost ubiquitous in action genres at this point. They’re small, sturdy, and have decent image quality for their size. GoPro carved out a niche for itself in the late 2000s with the introduction of their digital cameras in […]
Equipment
The most important thing about RED’s new Ranger is that it’s rental only, not because that’s a first for RED (though it is), and not because we’re the only online rental house carrying it (though we are), but because it’s indicative of the customer it’s designed for. This isn’t a camera for owner-operators. I don’t […]
Equipment
A few weeks ago, we posted about the biggest announcements within the photography world so far this year and teased that video announcements would be coming soon. After last week’s NAB Show, we’ve been hit with a long list of exciting new products, from cameras to lenses, to production suites. So we figured it was […]
Equipment
Each year, we comb through our internal data and share some of the insight we’ve seen throughout the calendar year. As a company that rents out tens of thousands of pieces of gear each year, we think we have a pretty good idea of market trends and the most popular products within the fields of […]
