Equipment
Photography companies love catchword marketing. They like catchwords because photographers make assumptions about what those words mean, even though the words really don’t mean anything. So basically, they say nothing, but it makes you believe something. Two of my favorite examples are “professional quality construction” and “weather resistance”. When I read those terms, my brain […]
Lenses and Optics
A while back I wrote a post I humbly called Roger’s Law of New Product Introduction, complete with the graph shown below. The release of the Sony A7R has demonstrated the accuracy of that post as few other releases have. A few weeks after the A7R release we seem to be following the path quite […]
Equipment
I have to admit I didn’t get too worked up when the Sony A7 and A7R were released. The last time I wrote about Sony it was how there were so few lenses for the NEX system years after introduction. So now we’re going to a system requiring a whole new lens mount. Sure […]
Roger's Corner
Every year, I can’t think of anything I want for Christmas. So this year, I was pretty excited to come home and tell my wife, “I know exactly what I want for Christmas. A nice big piece of Iceland spar.” I even sent her a link to make it easy. (It’s certainly a comment on our […]
Lensrentals News and Alerts
Customer Service Representative We are seeking a full-time customer service representative for our Memphis, TN headquarters. Customer service is our #1 priority, and our customer service representatives ensure our customers have an outstanding experience every time they need to contact us. We are looking for someone who can remain calm and pleasant even under trying […]
