Podcast Episode

The Lensrentals Podcast Episode #10 – How to Get Started in VR

By Lensrentals

Jim Geduldick found his way into immersive video via skateboarding and a desire to emulate the tricks he saw captured in skate videos. He’s now a VR Cinematographer, Creative Technologist, director, and visual effects artist. He has created projects for Intel, Epic Games, Google, GoPro, Red Bull, Hulu and many more. His career path led him to work on projects with Ridley Scott, Michael Bay, and Spike Jonze. Ally and Ryan talked with Jim about the current state of VR and all the different technologies that are encompassed under that term, how ongoing education is key, and some common fears those new to VR have about getting started.

Lenses and Optics

Practical Use of Field Curvature Graphs – the 50mm Primes

By Roger Cicala

In my last two posts (1,2), I’ve been using field curvature graphs to look at how lenses behave as you stop them down. It’s been a fairly limited data set; basically 35mm prime lenses and some zooms at 35mm. I’m going to keep going with this topic and today look at a different focal length […]

Equipment

The Biggest Photography and Videography Announcements for Fall 2019

By Lensrentals

Around this time each year, various brands announce their latest and greatest pieces of equipment just in time to fit into everyone’s holiday wishlists. These products are often shown off at Photo Plus Expo, NAB NY, and the various other promotional events that seem to all show up around October and November. And keeping with […]

Podcast Episode

The Lensrentals Podcast – BEST OF: How to Break a Lens

By Lensrentals

Roger is joined by our Repair Manager Aaron and Senior Photo Tech Joey to discuss broken lenses, the types of repairs they’ve encountered, what they think can be attempted at home, and how to prevent repairs from being needed in the first place! They dish on which repair center takes the longest to get the gear back from, what environments they can count on to break a lens and advise the best gear for shooting in the rain. In this talk, they reference enjoying working with PhotoTech which is an authorized service center for Canon, Sony, Nikon, FujiFilm, and Sigma.

Customer Stories

How We Determine the Best Equipment For the Job at Zero Point Zero

By Emma Huckstadt

We’ve been working with Lensrentals for nearly a decade here at Zero Point Zero Production. Our rentals have run the full gamut: a small battery rental here, a couple of lenses there, all the way to multiple cameras, tripods, media- you name it- on some of our larger shoots. Our equipment department has grown from […]