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A Brief History of Chromakeying
Chromakey has become a staple in all video productions, from big-budget Marvel films down to your local weather report – but the history of chromakeying and masking is a long and storied one, that dates back over 100 years, well before the digital tools that make it easy today. Being that it’s a…
The Ten Biggest Announcements at NAB 2024
The National Association of Broadcasters show (commonly called NAB) is a bit like an annual Christmas for cinematographers and videographers. As one of the largest trade shows in the world, NAB is where all the major manufacturers meet and show off their latest products and technological…
Finding an Alternative to the Fujifilm X100VI – My Time with the Fujifilm X-T5
I’ve never really found much use for walkaround cameras. Believe me, I want to love them, but as a commercial photographer, I don’t feel super comfortable carrying my camera around with me – it has always been a tool for the work I produce. As a photographer, I’ve always believed in purposeful…
Building an On-Set Grip Kit to Save You From Your Next Production Day Mishap
If you’ve ever had a photo shoot on location, and you’re anything like me, you’re likely hit with moments of anxiety on the drive to the location – questioning yourself if you brought everything with you to make this photo shoot a success. From lenses to memory cards, to batteries, it’s really easy…
How Modern Camera Shutters Work
There seems to be some confusion on the issue of how modern camera shutters work. I’m going to try to clear some of that up in this post. Some caveats: - There are variations among camera manufacturers that I’m going to gloss over. - This applies to CMOS sensors that employ at least one…
Photographing the 2024 Total Solar Eclipse
The Annular Eclipse of October 2023 provided valuable experience to practice for the 2024 Total Eclipse. Preparing to photograph the eclipse made all the difference in getting the photos I envisioned, as well as actually enjoying the event without being glued to my camera the whole time. I’ll be…
Using Gels and RGB Lighting In Your Photography
Adding RGB or gelled lighting is an effective way to diversify your photography or video work, and can be incredibly easy to implement into your workflow. However, adding colored lighting into your workflow is easy by practice, it’s not always easy to get great results by adding these elements into…
Lensrentals Acquires BorrowLenses
We have some exciting news to share with you today! Our inventory just got a major upgrade as we recently acquired select assets of the BorrowLenses business, an online marketplace for photo and video equipment rental. With this acquisition, we have expanded our already industry-leading inventory…
Comparing AI-Generated Headshots with Real Headshots
I’ve talked a lot about AI on this blog over the years – from discussing how it will change the industry, to implementing AI-based tools to better your workflow. In short, I’m pretty terrified of what AI is going to do to budgets and jobs in general in both the photography and videography spaces.…
Building a Photo or Video Studio on a Budget
Having a photography studio can help elevate your photography work, and your brand image considerably, but what comes with a fresh photography studio is an immense amount of expenses. Because of this, you’ll find a lot of photographers who work exclusively on location – offering their sessions at…
First Impressions With the Apple Vision Pro
As the co-founder of a medtech that utilizes mixed reality and artificial intelligence to improve surgery, I have been extremely passionate about head-mounted displays since the release of the Oculus Dev Kit 1 back in 2013. I would carry around my laptop and the clunky first-generation Oculus…
How Technology Brings the NFL Super Bowl to Life
The NFL has come a long way since its first national broadcast on NBC in 1939. What began as a simple presentation of a football game has evolved into a spectacular combination of sport, entertainment, and storytelling. Each Super Bowl pushes the boundaries of technology as we find new ways to…