Equipment
Starting today, we’re going to start offering drones available for rental. Obviously, this is a bit of a dicey decision, as there is a lot of variables that come into play when it comes to flying, renting, and servicing drones when compared to video and photography equipment. However, we’ve decided to do so because we […]
Equipment
Picture this: you have a choice of three lenses with nearly the same specifications; how do you choose between them? This is probably the thought when considering Sony’s 16-35mm f4 ZA, the Sony 16-35mm f2.8 GM and the Sony 12-24mm f4 G. I’m here to tell you, in not so many words, that they are […]
Equipment
Long ago, in an office far, far away we did a teardown of the Zeiss 85mm CP.2 lens. Since we’ve already seen the earlier model, we thought it would be interesting to take a peek inside the new Zeiss 85mm CP.3 lens as well. We’re going to have to work on them eventually, and it’s always […]
Equipment
Here we go again. This isn’t my first time pissing off the status quo; I’ve been doing it for years. We spent the last few years developing better metrology (lens testing) for photography lenses. The reason was relatively simple; photography cameras with higher resolutions began to see flaws that the photography company’s (and our existing) metrology […]
Equipment
I feel like I’ve written this a thousand times at this point, but credit is deserved where credit is due. There is no lens manufacturer in the world who has done a better job than Sigma Lenses at rebranding their image from a lowly third party manufacturer to a staple in the lens market. With […]
