Canon 5D Mark IV
Most Popular Photography and Videography Gear Rented in 2017
As we put in our final weeks of 2017, it’s important to reflect on all the exciting things that happened over the year, and focus on what we can do even better for 2018. As always, we like to put a bow on the year and share with you our most rented gear of the year. 2017 was our biggest year ever,…
How & Why to Tether with Your Camera for Your Next Shoot
Here at Lensrentals.com, the articles we write are designed to help you as a photographer. Whether it’s Roger meticulously testing lenses to give you MTF charts, variance numbers and more, or me discussing the possibilities of off camera lighting and control – we’re here to help explain the…
Understanding Camera Log & How It Can Improve Video Workflows
Video imaging techniques historically, have been a battle of compromise between quality and price point but the prosumer digital video market is finally showing signs of bargaining power. In terms of image quality, raw offers unparalleled advantages because you are capturing sensor data rather than…
A Photographer’s Guide to Video File Structures
Digital Single-Lens Reflective cameras have revolutionized modern photographer with their digital imitation of film. As the medium has transitioned forward, video has come into the equation, giving creatives new territory to explore their visions with digital cameras. Unfortunately, this comes with…
A Videographer’s Take on Sony’s a99II and the Yet to be Antiquated A-Mount
As a videographer, it’s easy to forget about Sony’s A-Mount. Still, I recognize that I owe a great deal of respect to the previous Minolta line. In its prime, Minolta developed several revolutionary functions that are often taken for granted today. Minolta’s Single Lens Reflex (SLR) technology was…
The Best and Most Rented Photography Gear of 2016
2016 was an exciting year here at Lensrentals.com. With dozens of new products from all different types of companies, we’ve been introduced to a lot of really incredible new tech to help us do our work better. Each year, as a tradition, we celebrate these new products, by sharing with you the best…
Lensrentals.com Reviews the Canon 5D Mark IV
Announced in the light of Photokina, came the continuation of the Canon 5d series with the latest from Canon, with the Canon 5d Mark IV. The announcement was met with mixed opinions, but like all camera announcements, there is no telling how great the system is until someone you trust gets their…
The 13 Biggest Product Announcements at Photokina 2016
Each year in Cologne, Germany, over 150,000 people travel from all over the world to attend Photokina – the world’s largest photography trade show. This is also where various photography brands work to announce their newest flagship products, which will be used by millions for years to come. With…
Lensrentals’ Canon 5D Mk IV Teardown
*Courtesy Canon USA* *Lensrentals.com, 2016* Today the Canon 5D Mk IV cameras are out and I’m sure by this afternoon there will be unboxing videos all over YouTube. Aaron and I decided to do an unboxing post, too. By unboxing, of course, we mean taking it apart. If you want to make comparisons, you…
“Help, I Can’t Open These Raw Files!”: What To Do When New Cameras are Released
Every time a new camera is released, and usually, for a couple of months afterward, I get lots of calls and emails from customers asking why they can’t read the Raw files they just shot. “They’re just CR2/NEF/ARW files that I should be able to open! Something is wrong with the camera you sent me.”…