Canon 5D Mark IV
The Lensrentals Podcast Episode #45 – Ask Lensrentals: Gear, Geysers, & the Future is Video
Each week Roger Cicala, founder of Lensrentals.com, hosts conversations about the art and science of capturing images. From photography to videography, film, history, and technology, the show covers a wide range of topics to educate and inspire creators of all kinds. ## Ask Lensrentals: Gear,…
Photography Fundamentals – How ISO Changes Your Photos
In recent weeks, I’ve started posting some fundamental articles on how to use your camera if you’re starting out. In the past couple weeks, we’ve discussed both how aperture affects your images, and how shutter speed changes your images, so today, we’re going to cover the final piece to that…
The Great Flange-to-Sensor Distance Article. Part II: Photo Cameras
_If you’re a photo shooter, chances are you didn’t read Part I of this series on Cine Cameras. If you’re at all interested in the methodology, you should give it a glance, because I’m not going over that again. Today I’m going to just talk about photo bodies and what we found measuring…
Product Spotlight: LaCie Rugged BOSS Drive
Have you heard you’re not supposed to look at your phone for an hour before bed? How about that you should be drinking 125 ounces of water per day? Are you at least checking the batteries in your smoke detector every 30 days? Advice like this should be easy to follow. It’s all pretty low-effort;…
How Jaime Harmon Displays Isolation in His Quarantine Memphis Series
This isolation amid this pandemic is affecting people in careers in a multitude of ways. Still, one profession that has been hit particularly hard is the world of portrait photography. While most portrait photographers have chosen to close their door temporarily during these times, others are…
Most Popular Photography and Videography Rentals for 2019
As per tradition here at Lensrentals.com, at the end of the year, we go through all of our records and use that to provide the public with some insight on the industry and where it is going. Through this record-keeping, we’re able to provide some information on what is the most popular rented gear…
Review of the Sony RX100 VII
It’s no secret in the photo/video world that Sony is doing everything they can to set the standards for meaningful progress and innovation. I’ve also watched as they have given quality attention to the social space of photographers and made unprecedented leaps to partner with the creators that use…
A Studio Photographer’s Review of the Sony a7R IV
Since the release of the Sony Alpha series of cameras back in October of 2013, Sony has been on a steady pace to take over the professional camera market. But that steady takeover has come with a lot of releases. Nearly six years later, ten different cameras have been released into the Alpha…
Most Popular Photography and Videography Products of 2018
Each year, we comb through our internal data and share some of the insight we’ve seen throughout the calendar year. As a company that rents out tens of thousands of pieces of gear each year, we think we have a pretty good idea of market trends and the most popular products within the fields of…
Customer Stories – Making Worlds on A Tabletop with Felix Hernandez
From time to time, we have customers who are so excited about their rentals, that they end up tagging us in the photos and videos that they were able to create. And sometimes, we find some work that inspires us so much, that we have to highlight, through retweets, shares on social media, and every…
Six Future Techs We Hope to See Become the Industry Standard in Photography and Videography
With WPPI, NAB, and the dozen other photo and videography shows going on over the last few months, we’ve been busy engulfed in new cameras, new technology, and new workflows for the coming year and beyond. We’ve certainly done our fair share of coverage on these shows, and we’ll know more when the…
Breakdown of all the Memory Card Options Available for Photographers and Videographers
Memory cards come in all shapes and sizes, and with many cameras offering multiple options for their camera systems. Mainly when dealing with cameras that provide multiple cards supported, it can be a bit confusing to find which one offers the best options for your camera system. For example,…